Senior Brand Manager

Job description / Role

Location: Dubai, UAE
Company: Nestle MENA

Full-time

Position Summary

Build solid strategies and plans across MENA to grow milk powder category and further strengthen NIDO leadership with more differentiation

A day in the life of

- Deep understanding of current and potential consumers and developing insights to unlock consumer gaps and opportunities
- Define brand vision, strategies and plans to bring the brand essence to life and increase consideration
- Understand shopping behaviors and motivations of target consumers, help design shopping experiences that delight consumers / shoppers
- Develop brand portfolio strategy, contributes to pricing and promotional strategy, propose brand portfolio for key channels and countries
- Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands
- Manage the development and execution of strong functionally aligned brand and ICP plans, responsible for the performance, health and strategic alignment with the Market Business Strategy
- Understand business impact and prioritizes PFME and TTS investment of her/his brands
- Responsible for the development of ultimate brief and Big Ideas, engagement strategies and the creation of attractive and rewarding brand experiences
- Demonstrate leadership and facilitate development of his/her team

Requirements

What will make you successful

- Minimum 6-8 years' experience in brand/marketing
- English/Arabic is a must
- Strong Communication skills
- Strong Analytical skills - Able to share insight where relevant
- Ability to work autonomously
- Ability to influence others
- Proficient in Digital Marketing
- Proven track record in stakeholder management
- Experience in leading and managing projects

About the Company

Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the world's biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.

The Company's strategy is guided by several fundamental principles. Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.