Senior Copywriter - L'Occitane (Arabic Speaker)

Job description / Role

Inspire | Exhilarate | Delight

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750 experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work.

To keep the innovation journey going, the Group has set up "The Greenhouse", which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners, and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

What you'll be doing

Working as a Senior Copywriter for L'Occitane en Provence brand, you will craft copy that represents our brand's editorial voice and design point of view, with deliverables for E-commerce (website), CRM (Emailer and WhatsApp), Digital Marketing (ads and social), Print (retail collaterals and special projects), PR (press releases and long format content), and F&B (for L'Occitane Café).

Working within the Marketing Team, and as well with cross-functional teams, you will deliver key messaging to help amplify the brand's tone of voice across channels, whilst ensuring the messaging reflects our larger brand and business objectives. You will be an important contributor to the brand's content and customer experience, providing copy that's smart, engaging, revenue-minded, and empathetic to the customer journey.

• Brand voice and positioning: Write content that aligns with our editorial voice and brand positioning, while understanding the larger business objectives.
• Conceptualizes and writes site pages, digital marketing and print ads, and omnichannel campaigns.
• Working with the social media team on revising captivating captions of new product launches, promotions, beauty advice, trends, and more.
• Assimilates insights from creative meetings, product kick-offs, and cross-functional planning meetings to provide assets that achieve our mission and vision.
• Writes, edits, and proofs product descriptions.
• Supports business growth and creative evolution by monitoring industry trends and providing concepts that help the brand remain fresh, competitive, and forward-thinking.
• Helps customers better understand our brands and key value propositions; always considers customer pain points when developing content.
• Helps with other creative projects as needed.
• Provides additional coverage on copy projects.

What you'll need to succeed

• English and Arabic copywriting is a must.
• Interested in beauty and skin care, knows trends in the region.
• Copywriting experience, including editorial, marketing, and/or product copy written for other brands or agencies.
• Strong storytelling abilities. Ability to show a passion for telling a good story, and romancing products and brands.
• Can take projects from concept to completion. You're a good planner and writer who sees the big picture without missing the little details.
• Can weave facts into engaging copy.
• Strong interpersonal skills. You're able to work with different teams/functions towards a common goal. You can build consensus.
• Can navigate fast-paced, creative, collaborative environments.
• Detail- and deadline-driven.
• Works well independently, but also comfortable taking direction from others.

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities, and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We invite all applicants to apply

It takes diversity of thought, culture, background, differing abilities, and perspectives to truly inspire, exhilarate, and delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin, or disability status.

Department: Creative

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.