Senior CRM Marketer

Chalhoub Group

Dubai, UAE

Ref: GP285-3673

Job description / Role

Employment: Full Time

Who we are

Chalhoub is the leading luxury retailer in the Middle East. With more than 700 stores, 300 brands, and 60 years of experience in the region, we are the premiere destination for luxury goods. To fuel the next stage of the organization's growth, we are looking to develop a world-class digital and e-commerce capability. Building on our strong data foundations, we are looking to create an agile and truly customer-centric organization to deliver significant growth. We are looking for top talent to join us on this journey.

The Role

Our Senior CRM Marketer is responsible for the development, execution, and continuous refinement of multi-channel Consumer Relations and the development of programs and roadmaps for digital marketing campaigns for Tanagra.

What you will be doing

- Leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through multiple communication channels to help grow consumer loyalty and increase their lifetime value to the business.
- Assist in the definition of Customer Journeys for the different clusters of customers within Tanagra.
- Implement CRM campaign management tools inclusive of email service provider integration, frontend integration, and CRM integration with the internal IT department, third-party eCommerce providers, and email service providers.
- Create content for multi-communication channels for Tanagra related to customers and milestones and in line with the Customer Journey.
- Liaise with the graphic design team for the assets and the marketing team for alignment with Tanagra guidelines.
- Optimal development and deployment of digital marketing campaigns based on business goals, customer insights, and their behavior.
- Ensure a 360 alignment between the social media, e-commerce, retail, and triggered communication strategies to seamlessly engage with audiences across all channels.
- Segment database to ensure relevance to customers and drive continuous optimization of on-site product recommendations, cross-selling, and merchandising opportunities based on segmentation models and desired actions.
- Develop, execute, and track the efficiency of A/B testing campaigns to provide recommendations on how to optimize Tanagra's communication.
- Perform data analyses and post-activity evaluations and reports to deliver customer insights and recommendations of each activation.
- Take initiative in directly reaching out to consumers in an effort to gather feedback and ensure that the business's consumer relations programs are effective and that they are of high quality and standards and also that they facilitate the execution of successful marketing campaigns enabling consumer loyalty.
- Identify new trends in digital marketing, evaluate new tools, and ensure Tanagra is at the forefront of industry developments, particularly developments in mobile marketing.

Requirements

What you will need to succeed

- You have a minimum of 5 years of experience in CRM.
- You have experience with tools like SalesForce, Emarsys, Braze or Responsys.
- You are knowledgeable in HTML and data analytics.
- You are data-driven and possess excellent analytical skills.
- You have good communication skills and are able to collaborate with different teams.

What We Offer

We will help shape your journey with us through enriching experiences, learning and development opportunities, and exposure to different assignments within your role.

Our Group offers the opportunity to support careers that may span different teams, different job roles, categories, and even different countries. We offer diverse career paths for those who show drive and passion as well as the desire to learn and grow.

Amazing Benefits

We recognize the value that you bring, and we strive to provide a competitive benefits package which includes health care, life insurance, child education contribution, and exclusive employee discounts.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.

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