Senior Data and Analytics Manager

Job description / Role

Al Tayer Insignia - Senior Data & Analytics Manager

About Us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the beauty, home, fashion, and hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Armani, and newly added Gym Shark and The White Company, to name just a few!

About The Role

The role has two areas of focus: advanced analytics and MarTech expertise, specifically Salesforce Marketing Cloud and Customer Data Platform knowledge. The candidate is responsible for leading the data and analytics and CRM MarTech function within CRM, building propensity models (lapsed, pre-lapsed, NBA) and segmenting our data sets within brands to determine customer lifetime value (CLV). The candidate is the SME for our Salesforce Marketing Cloud instance and supports the campaign teams on best practices and platform maturity adoption and innovation. Develops customer profiling insight to support marketing spend, positioning, and targeting. Supports the data cleansing project, data mart decisioning, CDP development, and Amber 2.0 projects while providing regular and rigorous reporting to enable quality, data-driven decision making.

What You'll Be Doing

1. Strategic Responsibilities

• Regular analytics reporting across brands (Omni and B&M)
• Retail reporting on Amber performance across ATI
• Amber penetration reporting and insight
• Regular customer/shopper profiling across key brands to drive positioning and targeting
• Customer insights to drive acquire, grow, and retain decision making
• Customer lifetime value modelling and scoring to allow data decisioning and campaign delivery
• RFM modelling and purchase propensity
• Propensity modelling
• CLV reporting and analysis on segment migration, shopper trends, and behaviour across all markets
• Post campaign CLV and marketing spend evaluation
• Support the drive for quality customer data collection through all channels/media/partners
• Driving the analysis to support next best action (e.g. wish list, 2nd purchase, delivery options)
• Developing the efficient use of customer data, developing processes and reporting for re-targeting customer data in performance channels
• Being the guardian of data security within the team and best practices
• Supporting on GDPR processes to enable compliance with legislation
• Auditing consent processes and data capture
• Key stakeholder in the data cleansing project
• CDP requirements gathering and system solution evaluation
• Salesforce Marketing Cloud SME, enabling us to adopt best practices
• Builds the adoption roadmap and enables the CRM team's use of data to build a market-leading customer experience
• Owner of the technical requirements for the adoption of a new instance/migration to a new platform

2. Functional Responsibilities

• Supporting the team in actioning insight requests, presenting a narrative and trends using Tableau and other tools
• Enabling the team to evolve our customers' CRM experience and building team knowledge
• Educate wider departments about data quality and demystifying data to allow quality decision making
• Can articulate trends and inform at a senior stakeholder level the analysis of consumer segment behaviour
• Adherence to budget and forecasting processes

3. People Management Responsibilities

• Develop and coach the team while maximising their potential and ensuring growth
• Regular development reviews and performance appraisals
• Target and KPI setting based on business requirements

About You

Education/Certification and Continued Education

Degree in Mathematics, Business Administration, or Marketing Systems Management

Years of Experience

5+ years of relevant experience

Knowledge and Skills

SFMC, Python, AWS, SQL, Tableau

About the Company

Established in 1979, Al Tayer Group is a privately-held, diversified company with operations in 12 countries in the Middle East and beyond. With over 7,800 employees from 95 different nationalities, the Group has its headquarters in Dubai, UAE.

Al Tayer Group operates leading, quality-focused businesses in automobile sales and service, luxury and lifestyle retail, perfumes and cosmetics distribution, engineering as well as interiors contracting. The Groups portfolio includes several of the worlds leading brands such as Armani, Bvlgari, Banana Republic, Ford, Ferrari, Gucci, Gap, Harvey Nichols and Maserati. The Group operates over 180 stores across multiple markets in the Middle East. In addition, Al Tayer Group has investments in commercial real estate, contracting, supply chain management, precision tools manufacturing and travel agency services.