Senior Digital Marketing Executive

Job description / Role

About us

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the beauty, home, fashion and hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Armani and newly added Gymshark and The White Company, to name just a few!

About the role

This role is responsible to lead and optimize campaigns for our lifestyle brands Gymshark, GAP and Mamas & Papas across paid search, social and display platforms.

What you'll be doing

• Feedback and assist in the creation of the overall performance marketing strategy for two major international lifestyle brands with distribution rights across the GCC.
• Responsible for effectively communicating the objectives and management of paid performance campaigns with the assistance of a globally renowned marketing agency on paid search and paid social.
• End to end 360 planning of marketing campaigns as well as the execution and ongoing optimization.
• To be the primary point of contact and coordinate with agencies and third party platforms to optimize paid media campaigns across search, social, retargeting and affiliate marketing.
• Working with the wider e-commerce functions (content, design and trade), ensure that the brands are utilizing the strongest content available across paid media channels through the careful analysis of split testing.
• Working with your trading counterparts, you will be responsible to ensure that campaigns are delivering on key trading objectives and align to the overall marketing strategy.
• Present and assist the head of department on the effectiveness of campaigns and assist in the build and presentation of performance for the benefit of senior leadership.
• Responsible for the day-to-day tracking of budgets and to advise on budget phasing and channel split.
• Remain up to date with the emerging trends and strategies to flex around the digital landscape. Share learnings and findings with the wider team.
• Strong ability to analyze data, spot trends, opportunities, threats and supply insight in a meaningful manner to pivot accordingly.
• Proven ability to track, report and maintain budgets across silo and business as usual campaigns inclusive of cost based media metrics (CPI, CPM, CIR etc.).
• Strong track record of managing agencies and third party platforms.
• Good understanding of affiliate-based marketing.
• Assist in the development of the overall strategy and then execute media campaigns to drive sustainable business growth.
• Constant analysis of performance metrics to optimize campaigns and provide recommendations for performance improvement across the team based on learnings.
• Monitoring commercial KPIs and shifting budgets across channels when needed.
• Weekly reporting of brand and campaign performance to the head of department, trade counterparts and ad hoc senior leadership.
• Delivery of efficient CPI and app engagement focused campaigns to increase our owned audience mix.
• Utilization of Al Tayer's reporting tools (GA360, Adjust, Tableau) to enhance performance and keep all relevant stakeholders informed of performance against business relevant KPIs.
• Managing the relationship of third party agencies and partners as necessary to deliver against goals.
• Implementing and continually testing new creative messaging, landing pages, campaigns and marketing tools.
• Reducing the customer acquisition cost and improving the customer increment rate/return on ad spend.
• Incremental topline gross revenue.
• Suggest implementation opportunities to test new creative messaging, landing pages, campaigns and marketing tools.

About you

• 3+ years of experience in a digital/performance marketing role with a solid understanding of the lifestyle fashion industry.
• Omni marketing, performance/ecommerce digital marketing, multi-channel marketing, brand marketing.
• Executional experience across paid media platforms (Google, TikTok, Meta, Snap) and retargeting (preferred: Criteo and/or RTB House).
• Strong data analytical ability and preferred experience of GA360.
• Exceptional time and workload management. Strong communicator and presentation skills.
• Certifications across Meta and Google advertising or extensive hands-on experience.
• Highly proficient in Google Analytics.

About the Company

Established in 1979, Al Tayer Group is a privately-held, diversified company with operations in 12 countries in the Middle East and beyond. With over 7,800 employees from 95 different nationalities, the Group has its headquarters in Dubai, UAE.

Al Tayer Group operates leading, quality-focused businesses in automobile sales and service, luxury and lifestyle retail, perfumes and cosmetics distribution, engineering as well as interiors contracting. The Groups portfolio includes several of the worlds leading brands such as Armani, Bvlgari, Banana Republic, Ford, Ferrari, Gucci, Gap, Harvey Nichols and Maserati. The Group operates over 180 stores across multiple markets in the Middle East. In addition, Al Tayer Group has investments in commercial real estate, contracting, supply chain management, precision tools manufacturing and travel agency services.