Senior Digital Marketing Manager

Job description / Role

Senior Marketing Manager to lead PPC campaigns across Google Ads and Meta (Facebook/Instagram), as well as manage the entire marketing automation process. This role will focus on driving performance marketing efforts for two core business lines (including a newly established e-commerce channel).

Client Details:
A leading brand in their sector and a new, fast-growing e-commerce business.

Description:
PPC Campaign Management:
* Plan, execute, and optimize large-scale Google Ads and Meta Ads campaigns
* Manage keyword research, audience targeting, ad creation, and bid management

Marketing Automation:
* Develop and implement automated marketing workflows
* Leverage automation tools to design drip campaigns, abandoned cart flows, and re-engagement

E-commerce Focus:
* Design and execute e-commerce strategies, including dynamic retargeting, product ads, and promotions
* Coordinate with the team to ensure campaigns are aligned with promotional calendars

Budget and Performance Optimization:
* Manage and optimize the marketing budget across PPC and automation channels
* Cross-functional Collaboration:
* Partner with creative teams to develop compelling ad assets and landing pages optimized for conversion

Testing and Innovation:
* Run A/B testing on ad creatives, landing pages, and automated email workflows

Job Offer:
* Play a critical role in shaping performance marketing and automation strategies
* Flexible/Hybrid work environment
* Opportunity for career progression

* Bachelor's degree in Marketing, Business, or related field
* Minimum of 3-4 years of experience managing PPC campaigns (Google and Meta)
* Marketing automation experience for e-commerce businesses
* Proven track record of managing and optimizing large-scale PPC campaigns, with a focus on e-commerce KPIs
* Strong understanding of email marketing platforms and automation tools
* Analytical mindset with experience in Google Analytics
* Ability to work cross-functionally and manage projects with multiple stakeholders
* Excellent communication, project management, and organizational skills

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal

The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.