Job closed
Ref: RP141-139
Job description / Role
Key Purpose: This role is responsible for developing and leading brand strategies across equity & innovation as well as aspects of the communication plans. This will require managing cross functional teams and working across agencies to deliver brand growth.
You will be a key member of the Biscuits Marketing Team in the category's journey to growth. The role is responsible for managing the process from identification of innovation opportunity areas to pre-launch of business proposition and leading brand strategy & communication work.
Primary Accountabilities / Responsibilities
- OWN the multiyear innovation & equity strategic growth plan for Biscuits MEA, including demand spaces where to play.
- OWN brand strategy: brand equity, portfolio architecture, brand foundations, creative platform, innovation pipeline
- OWN the development and delivery of the MEA biscuit innovation funnel over a 3 year horizon, including region-wide, major innovation projects, which are either new category / segment entry or major NPD in existing segments.
- Partner with Consumer Insights to deliver innovation / communication testing, measurement and ongoing optimization
- Partner with the BU marketing teams to develop integrated communication plans that are in line with brand strategy and agree regional /country wide innovation plans
- Partner with Acceleration teams to ensure we are delivering consumer propositions in line with category trends.
- Lead the development of regional copy strategy / executions and/or oversee the adaptation across countries.
- Lead innovation projects through the I2M (Innovation development and approval process) process, obtaining necessary approvals at key stages of development to ensure timely & successful delivery.
- Know your markets: Market dynamics, consumer segments, drivers of consumption, key challenges, potential opportunities, competitor overview.
- Support in the strategic and annual business plan process with regards to innovation & equity.
- Partner with regional and global counterparts to fill the innovation funnels identifying new platforms, opportunity areas and product concepts.
- Drive alignment of plans / launches with front line sales & commercial teams
Requirements
Qualifications
Knowledge, Skills and Experience Required
Knowledge including: education, qualifications and training
- Ability to manage multiple and diverse stakeholders
- Bachelor degree preferably in Business Administration
Skills/Leadership Competencies
- Understand market dynamics, Identify insight and opportunity
- P&L / Commercial capability
- Communication skills & managing stakeholders
- Self-motivated, resilient & flexible
- Strategic thinking & problem solving
Experience requirement
- Minimum of 8 years work experience in brand management, Innovation management, or equity management is preferred.
- Work experience across FMCG is preferred.
- Good communication and strong people management skills.
About the Company
Mondelez International, Inc. (NASDAQ: MDLZ) is one of the world's largest snacks companies, with 2015 net revenues of approximately $30 billion.
Our dream is to create delicious moments of joy in everything we do. Nearly 100,000 employees support this dream by manufacturing and marketing delicious food and beverage products for consumers in approximately 165 countries around the world.
We are the world's pre-eminent maker of snacks, with leading market shares in every category in which we compete. Mondelez International holds the No. 1 position globally in Biscuits, Chocolate and Candy as well as the No. 2 position in Gum. (source: Euromonitor)
About 85 percent of our annual revenue is generated in fast-growing snacks categories, and nearly 75 percent of our sales come from outside of North America.