Senior Manager Visual Merchandiser

Job description / Role

Position objective

The visual merchandiser manager is responsible for implementing and maintaining the brand and shops' image through effective resource management. Train and coach the store team to perform merchant-based VP and manage the daily, weekly, and seasonal VP tasks.

Key responsibilities

Brand image

• Deliver visual excellence and create a shop environment reflecting brand essence as per the set objectives, guidelines, and visual proposition communicated by the merchandising department and business partners.
• Manage the planning and monitor the critical path for all new store openings ensuring the delivery of visual set-ups according to set timelines in coordination with the marketing department.
• Study available commercial tools, latest/future fashion trends, store events, and promotions in line with the marketing activity and events calendar that have a sales impact on the store.
• Direct merchandising deliverables for assigned categories and coordinate closely with regional/senior merchandisers to successfully plan/manage product distribution and display.
• Assist regional/senior merchandisers in monitoring major line changes, identifying slow sellers and best sellers, and providing current competitor information through competitive shopping and online research.
• Meet periodically with merchandisers to plan the coming market lines by adapting special tools in order to maintain brand layout, fixture composition, product merchandising, and retail standards.
• Implement POS/seasonal shop layouts to convey the right brand message, deliver brand strategy, and work with the merchandising team to implement the seasonal promotions and special events.
• Conduct regular shop visits to give feedback on visual, commercial, and operational matters to all levels of store and management and suggest an action plan accordingly.
• Assist in recruiting, training, coaching, motivating, and evaluating team members to ensure they have the necessary skills and knowledge.

About the Company

The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.

Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.