Senior Marketing Executive

Job description / Role

About Us

We are looking for an exceptional Senior Marketing Executive to join our Al Tayer Insignia team. As a marketing expert for Al Tayer Insignia, you will play an integral part in the growth of one of the region's leading luxury and fashion companies.

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the beauty, home, fashion, and hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Gym Shark, and Armani to name just a few!

About The Role

As a Senior Marketing Executive Luxury, you will support the Lead Brand Marketing Manager on the development, strategic thinking, and delivery of key projects and brand initiatives to build engaging campaigns and experiences for our Al Tayer Insignia customer and target audiences. You will be looking after an exciting brand portfolio consisting of Armani Group (Giorgio Armani, Emporio Armani, and Armani Exchange), Missoni, Moschino, Gianvito Rossi, and Alaia.

What You'll Be Doing

• Build monthly calendar for PR and marketing and ensure they are aligned with content calendars and business priorities.
• Lead ideation on monthly activities and creative storytelling in coordination with internal departments (content, social, creative...) ensuring consistency across platforms.
• Recommend creative and cost-effective marketing activities and source events/sponsorships to consider partnering with to build brand awareness across key markets.
• Manage and oversee brand marketing spend ensuring all activities are within budget making savings where possible.
• Be the expert on market trends and share findings internally to leverage across campaigns.
• Drive branding activities in line with buying team priorities.
• Develop partnerships with key brands to drive on-site traffic and differentiation from competition.
• Sign off artwork ensuring brand tone of voice and image is maintained.
• Drive media campaigns alongside digital marketing team, ensuring trackable KPIs and brand building activations.
• Support head of marketing and engagement manager in executing CRM and loyalty strategies and tactical plan to increase customer acquisition, retention, and satisfaction.
• Liaise with internal and marketplace teams on GWP selection and tactical promotions.
• Build the cross-category/cross-brand customer profile and identify activities to target each segment.
• Work closely with social media team on strategy building to drive growth across platforms.
• Build brands in partnership with key stakeholders.

About You

You should hold a Bachelor or Master degree in Marketing and Communications and have at least 5 years' experience, with at least 3 of those being in the retail or fashion industry.

You will have a good understanding of the luxury retail industry and be extremely customer-focused. Strong analytical skills, including a good command of analytical software/tools and strong leadership and communication skills, including being able to lead cross-functional teams to help achieve specific targets and goals.

About the Company

Established in 1979, Al Tayer Group is a privately-held, diversified company with operations in 12 countries in the Middle East and beyond. With over 7,800 employees from 95 different nationalities, the Group has its headquarters in Dubai, UAE.

Al Tayer Group operates leading, quality-focused businesses in automobile sales and service, luxury and lifestyle retail, perfumes and cosmetics distribution, engineering as well as interiors contracting. The Groups portfolio includes several of the worlds leading brands such as Armani, Bvlgari, Banana Republic, Ford, Ferrari, Gucci, Gap, Harvey Nichols and Maserati. The Group operates over 180 stores across multiple markets in the Middle East. In addition, Al Tayer Group has investments in commercial real estate, contracting, supply chain management, precision tools manufacturing and travel agency services.