Senior Marketing Executive / Marketing Executive

Job description / Role

Building Fun

Experience the vibrant celebration of Mumbai's famous film industry in all its colours and flavours at BOLLYWOOD PARKS Dubai.

Our team is at the heart of who we are, and we are looking for passionate, fun and dedicated people who can connect with our guests and take them on a journey into Bollywood. Whether you are working in the park or behind the scenes, you will be part of an engaging and dynamic environment that values teamwork and creativity.

With immersive rides featuring the biggest names in Bollywood, live entertainment and stage performances transporting you into a realm of movie magic, we invite you to join us on an adventure of a lifetime. The most celebrated cinema industry just got a whole lot more fun.

Play your part

Purpose:

- Responsible for implementing and coordinating 360 Degree marketing campaigns and events

Main Duties:

- Launch marketing plans for Bollywood Parks Dubai that includes, online and offline media plans and activation based on target market and audience.
- Work with media partners and implement direct media driven campaigns.
- Implement stories via Public Relations channel to drive brand awareness for Bollywood Parks Dubai across the region source markets.
- Manage social media reports, digital marketing reports, PR reports, develop campaign reports including share key learnings
- Implement administrative tasks linked to marketing functions such as procurement policies, CRM systems and follow up when required.
- Liaison with all marketing support agencies to meet timelines for campaigns
- Vendor management for BTL related activities and follow up's on jobs.
- Support HOD on development and deployment of direct channel marketing programs that supported acquisition and growth of database.
- Support HOD to monitor, assess and report the performance of all marketing campaigns by analysing key performance indicators to ensure visibility on their return on investment.

Communication:

Internal

- Work closely with Director Marketing, Digital team and other marketing & event members to execute the Bollywood Parksâ„¢ Dubai strategy
- Work closely with the graphic designer on daily basis
- Work with procurement and Finance to manage specific requirements such as spends analysis, budget tracking, payments and PO's and work with all departments related to Operations.

External

- Work with partner agencies to implement campaigns, activations and events

Health & Safety

You are responsible for all aspects of Health, Safety & Security within your team, in line with the Group Policy (HS001). In particular, you must ensure that risk assessments have been carried out, that safe working procedures are in place for all work activities and that all employees you are responsible for are aware of the Group Health, Safety and Security Policy and their obligations under it. You must ensure that safe working practices are monitored, and that risk assessments and procedures are reviewed regularly. Where incidents do occur, you must ensure that they are investigated appropriately and that where necessary, corrective action is taken to ensure that such incidents are not repeated.

Requirements

Are you a Star?

Qualifications:

Essential

- Bachelor's degree in Business Management / Marketing or relevant
- Passionate with in department understanding of Bollywood Industry and Indian sub-continent entertainment industry
- Proactive, conscientious and detailed oriented

Desirable

- Independent thinker
- Motivated, enthusiastic and has a positive attitude to work
- Proactive and seeks to make improvements

Skills:

Essential

- Thorough understanding of promotions and execution of programs across all marketing channels
- Ability to multi-tasks and meet tight deadlines with good time management skills.
- Language; English speaker - Indian National with Hindi speaking is a preference
- Understanding of GCC cultural peculiarities to ensure that designs created are in accordance and not offensive
- Microsoft, Google Docs, and CMS Word Press/Excel/PPT

Desirable

- Good organizational skills with accuracy and attention to details.
- Have good written and verbal communication and interpersonal skills

The Best Part of the Story

We offer a competitive salary and benefits package which includes; housing allowance, annual flight allowance, comprehensive medical coverage, life and accident insurance and other generous allowances.

We also care about your career development supported by Learning opportunities for those seeking a long-term future in the Company.

About the Company

Dubai Parks and Resorts offers new heights in experiential entertainment through an inspired concept that brings the best of the east and the west in the entertainment industry. Conceived and developed by Meraas Holding, Dubai Parks and Resorts articulates the Dubai leadership’s vision of positioning the emirate as a compelling global tourist destination.

The first phase of Dubai Parks and Resorts will comprise three theme parks: motiongate™ Dubai, Bollywood Parks™ Dubai, and LEGOLAND® Dubai. The development will also feature Riverland - a grand entrance plaza and Lapita, a family themed hotel. The first phase is scheduled for completion in 2016. Ground work commenced on site in February 2014