Job closed
Ref: OP101-26
Job description / Role
Responsible for leading the marketing and sales team, to deliver the companies marketing plan in line with brand values and business strategy. Responsible for driving the commercial objectives of the business, maximising revenue and customer satisfaction. Work on pre-opening strategy of one of the companies latest ventures, to generate awareness and excitement in the market, and continue the momentum through opening and beyond.
Key Objectives:
• Plan and deliver the marketing plan across all disciplines.
• In line with the Marketing Brand strategy, plan and execute the on-going annual marketing plan for the new venture to achieve volume and Spend Per Head/Average Ticket Price through consumer and trade sales channels.
• Identify audience insight and increase market share across key audiences to drive visits and maximise opportunity for repeat visits through effective guest experience, annual pass sales, upsells and product development.
• Plan and ensure effective delivery of site PR, promotions, advertising, online, direct marketing, digital and Trade Sales plan in line with target audience, measured ROI and overall Attraction brand plan.
• Work with Central Marketing /Brand Manager to ensure all activity is completed in line with overall brand guidelines and other Attractions activity to ensure consistent brand identity.
• Work with General Manager and Finance Manager to determine monthly forecasts for annual admissions, yield and revenue budget across all channels and review on a regular basis in line with attraction performance.
• Work alongside the Operations Manager to support in-attraction spends in line with marketing activity and maximise guest satisfaction scores.
• Provide effective marketing reports to General Manager and Leadership team detailing marketing activity, effectiveness and ROI.
• Management of PR , Advertisement , Web , E-mailng , Graphic and Media Planning and Buying agencies motivating and setting their objectives as well as leadership of monthly status meetings attended by the General Manager and leadership team.
• Provide monthly forecasts for admissions volume, SPH and revenue and adjust marketing activity as required to ensure budgeted revenue and admissions across all channels.
• Drive online sales through a strong CRM plan in addition to online activity and work with digital team to maximise efficiency of website from traffic to conversion.
• Act as the main point of contact for large volume travel trade, groups and school leaders
• Build strong relationships within the travel trade and hospitality industry (e.g. concierges and tour operators)
• Work with national trade sales team to implements third party ticket sellers, non-traditional sales channels and promotions
• Attend or assign local and/or national conferences or sales missions where relevant
• Focus on the overarching/big picture strategy for marketing, PR and sales
Main Responsibilities:
• Maximise channel strategy to deliver most cost efficient route to market in line with overall sales and marketing strategy.
• Drive repeat visits through effective product offering in line with CAPEX budgets and a calendar of events, focus on annual pass sales and repeat visit incentive/communication.
• Identify, secure and execute highly visible sales promotions with third party brand partners and combine ticket packages/partner attraction promotional activity.
• Understand target customer profiles and increase the market share of visitation within individuals, schools and groups markets across both midweek and weekend trading periods.
• Attend relevant Network events, build relationships with key partners and maximise awareness of competitor market activity.
• Co-ordinate with the General Manager, Marketing Director, Finance Director and Divisional Director to deliver appropriate commercial marketing performance and report monthly at Business reviews.
• Deliver proven cut through on all PR activity and ascertain PR coverage against change in visitor number sand audience profile.
• Management of PR agency, motivating and setting their objectives as well as leadership of monthly PR status meetings attended by the General Manager and leadership team.
• Oversee the control of the marketing budget and report monthly to the General Manager and at monthly business reviews.
Requirements
• Strong marketing and budget management skills.
• Strong project management skills to drive ideas and opportunities through to completion and measure return on investment.
• Management experience preferred
• Strong trade/groups skills
Please do not apply for this job if you do not have the relevant experience. If you don't hear from us within 3 working days, we apologise, but you have not been successful but we wish you all the best in your job search!
About the Company
The Recruitment Tree is an independently owned search and selection consultancy based in the North East with offices in the Middle East.
We are experts in our specialist sectors and have access to the highest calibre candidates due to our strong long term relationships and unrivaled market knowledge. Our friendly and supportive consultants work tirelessly to meet your needs by building meaningful, long-term relationships who understand your business requirements.
If you are looking for a job, our knowledgeable consultants are up to date and well informed about the current job market and how best to find you a job you are most suited to. We will dedicate time in understanding your needs, getting to know you, and finding you the right job.
At The Recruitment Tree we strive to enable our candidates to walk away having found their perfect role, and our clients to walk away having added value to their business with their most important asset, their people.