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Job description / Role
Brief Description
• Responsible for working with the wider MBC teams/departments on annual media strategies across dedicated MBC brands, for the development and implementation of integrated data driven media planning.
• Understands MBC brands overall business and marketing objectives while displaying a sound knowledge of all media including TV, digital, Print, Radio, Outdoor to serve the business objectives
• Participate in development and management of effective integrated media plans and buys.
• Working with research team on developing a robust measurement and analysis approach, with a focus on business ROI, attribution modelling and cross channel conversion analysis
• Oversee and implement the planning and execution of offline and digital campaigns across the full planning process.
• Manage media partner
• Ability to run audience analysis across any media channels
• Maintain media plans including changes, budgeting, execution, reporting, optimization and invoicing
• Lead optimization techniques is required across various digital and offline channels
• Candidate should always stay up to date with the new media opportunities and market developments
• Ability to evaluate media opportunities and presents media plans and/or POV’s clearly in writing and orally
• Working closely with global publishers and regional media partners to implement their latest ad products and services for MBC Brands
• Keep track of all media spends and optimize spends accordingly
• Perform other duties and projects as assigned
Requirements
Job Requirements
• Holder of a Bachelor Degree in Marketing from a reputable University
• Minimum of 6-7 years of experience as a leading a media planning role in an agency or client side. Experience in search, social, mobile, display and programmatic advertising is essential
• Proficient in using standard offline and online media research and planning tools (Google analytics, DoubleClick, effective measure, Adwords, x-plan, Statex or similar tools etc)
• Exceptional organizational and communication skills to work closely with and build relationships with brand managers, creative producers and social media teams
• Detail oriented and proficient at managing projects, organize, prioritize and structure workload
• Strong drive for continuous learning and research on the subject matter for personal development
About the Company
MBC GROUP is the largest media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates.
Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).
Furthermore, part of MBC GROUP is Shahid and its premium subscription-based service Shahid VIP, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.