Senior PR & Communications Executive

Chalhoub Group

Dubai, UAE

Ref: GP285-3932

Job description / Role

Employment: Full Time

Senior PR & Communications Executive - CH and PG

Who we are:

We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional distributor and retailer for luxury in the Middle East, to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.

To fuel the next stage of our growth we are looking to build a world class team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey of exploring new horizons together.

What you will be doing:

As a Senior PR and Communication Executive you will be responsible for press releases, media roster monitoring and image building to ensure smooth brand building for CH and Purificación Garcia across the GCC region. We are looking for someone that can support in the growth and perception of the brands in the region.

- Develop and nurture strong relationship with the brand
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Build strategic relationships and partner with key industry players, agencies and vendors
- Consult with advertising agencies to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Work with the brand and agencies on the annual content strategy to produce engaging content following brand guidelines
- Measure and report on the performance of PR and communications campaigns, gain insight and assess against goals
- Help develop briefs and guide agencies / partners to meet objectives for all advertising and public--facing communications.
- Execute campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Work closely and manager PR agency to ensure best results for the brand
- Set PR goals with the agency and monitor performance
- Monitor, analyze and report on Marketing and PR activities
- Support with the delivery of key PR campaigns including Digital for the brands and products.
- Implement brand's public relations strategies working closely with the appointed PR agency and the brand.
- Review and approve press releases shared with media
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
- Analyse creative needs, suggest ideas and Coordinate with the team and agencies teams for all related tasks.
- Ensure that campaigns run to agreed budgets.
- Seek opportunities for free publicity.
- Create, implement user surveys and conduct market and public opinion research to provide studies/insight
- Coordinate ideas and opportunities for feature articles, interviews, presentations, and other public relations activities.
- Confer with production and support personnel to produce or coordinate production of advertisements and promotions.
- Study the objectives, promotional policies and needs of organizations to develop strategies that will influence public opinion or promote ideas, products and services.


What you'll need to succeed:

- Excellent English communication skills, Arabic is a plus
- Previous experience managing PR and communications for a fashion or beauty retail brand in the GCC region
- Strong analytical skills and the ability to make data driven decisions
- Experienced dealing with PR agencies and building strong relationships
- Experienced in handling social media

What we can offer you:

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We Invite All Applicants to Apply:

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.

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