Job closed
Ref: HP905-86
Job description / Role
Job Purpose:
• To manage CBD's cobranded card partnerships end-to-end including project plan for launch, roll-out and enhancement of benefits, usage strategies, partner management (day-to-day engagement, commercials, SLAs, campaigns, lead management), CBD stakeholder management and overall product P&L.
Principal Accountabilities:
• Activate - Formulate and execute an effective strategy to ensure high activation rates for new cards acquired through the Cobranded partnership vide effective use of Welcome Benefits, judicious application of fees etc.
• Retain - Formulate and execute an effective strategy to ensure that voluntary attrition rate for the Co-branded cards remain in line with planned numbers, through effective communication and constant review of value proposition.
• Stimulate - Formulate and execute an effective strategy to drive new card sales in specific target segments including activation of partner channels (physical and digital) and CBD channels
• Optimize - Product benefits based on partner strengths, competitor benchmarking and cost-benefit analysis
• Engagement - Drive on-going engagement with the Co-brand partner and usage of product benefits via marketing promotions, campaigns, channel training, process changes etc.
• Manage and deliver growth in the following areas: Cards in Force, ENR, Revenue and Margin from the respective cobranded partnerships managed
Requirements
Requirements Qualifications:
• Bachelor's degree; Masters preferred
Experience:
• Minimum 5-7 years of experience at a middle management level
• Relevant experience in Cards & Payments domain
• UAE experience in product management
• Previous experience in managing large loyalty programs and/or large co-branded partnerships across airlines, retail, telecom, hospitality space
About the Company
In 1969, when we at Commercial Bank of Dubai started out little did we know that sheer grit and determination would get us where we are today. An Emiri Decree issued by His Highness the Late Sheikh Rashid Bin Saeed Al Maktoum, the founder of modern Dubai, laid the cornerstone of Commercial Bank of Dubai. We started out as a joint venture of Commerzbank, Chase Manhattan Bank and Commercial Bank of Kuwait. A minority stake was held by a few UAE businessmen.
By 1982, little more than a decade later, we evolved into a National Public Shareholding company. A feat complimented by an exponential increase in the capital base and mammoth restructuring of our operations. The feather in the cap came when the Government of Dubai became a key shareholder.
Over the decades, we have transformed ourselves into a progressive and modern banking institution. We are supported by a sturdy financial base and reigned by a strong and stable management. The proof of which lies with our customers who have stood by us over the years.