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Senior Product Manager, Prepaid Cards

Commercial Bank of Dubai (CBD)

Dubai, UAE

Ref: HP905-139

Job description / Role

Employment: Full Time

Job Purpose:
The Senior Product Manager Prepaid Cards is responsible for preparing and executing the strategy for all CBD prepaid including eDirham cards distribution. The role involves product development /management and execution of partnerships with various distributors in the UAE, for prepaid cards. This role requires working with WBG and PBG Product Managers to define customer needs in line with CBD's vision to go default digital.

Principal Accountabilities:
- Design / Develop and manage all prepaid cards including card designs, CVP, Pricing, defining end to end processes for both issuing as well as top ups / redemptions
- Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives.
- Present, promote and sell products/services using solid arguments to existing and prospective customers.
- Achieve agreed upon sales targets and outcomes within schedule.
- Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
- Partner with external vendor for distribution of cards across UAE.
- Work closely with sales and distribution team (Retail, SME and WBG) to define bank's strategy for prepaid cards distribution.
- Determine price schedules and discount rates, in line with competition in the market.
- Direct and coordinate activities involving sales of cards for both WBG and PBG customers.
- Create the Go-to-market strategy for increasing CBD's market capitalization in the country.
- Confer or consult with department heads to plan marketing campaign to capture new to bank customers for CBD.
- Define opportunities to enhance our customer experience and improve channels required for customer to request and top-up their cards.
- Perform UAT on system enhancements and work closely with IT to deliver solutions that meet customer requirements.
- Consolidating a weekly report on reasons for ticket escalations, patterns with any type of system or process failure affecting customers, and number of inquiries during on/off/peak hours.
- Communicate feature requests to Head of Public Sector Payments using data from Helpdesk tickets and customer feedback.


Education and Experience:

- Bachelor's degree; Masters preferred
- Relevant experience in Cards & Payments domain
- Minimum 12 years of experience at a middle management level
- Proven work experience in creating cards distribution strategy and concluding partnerships with vendors

About the Company

In 1969, when we at Commercial Bank of Dubai started out little did we know that sheer grit and determination would get us where we are today. An Emiri Decree issued by His Highness the Late Sheikh Rashid Bin Saeed Al Maktoum, the founder of modern Dubai, laid the cornerstone of Commercial Bank of Dubai. We started out as a joint venture of Commerzbank, Chase Manhattan Bank and Commercial Bank of Kuwait. A minority stake was held by a few UAE businessmen.

By 1982, little more than a decade later, we evolved into a National Public Shareholding company. A feat complimented by an exponential increase in the capital base and mammoth restructuring of our operations. The feather in the cap came when the Government of Dubai became a key shareholder.

Over the decades, we have transformed ourselves into a progressive and modern banking institution. We are supported by a sturdy financial base and reigned by a strong and stable management. The proof of which lies with our customers who have stood by us over the years.

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