Senior / Product Marketing Manager

Commercial Bank of Dubai (CBD)

Dubai, UAE

Ref: HP905-310

Job description / Role

Employment: Full Time

Job Purpose:

The role primarily is responsible for developing strategy and executing annual/quarterly/monthly and weekly campaigns for CBD Products including Cards, Liabilities & FX, Loans, Investments, SME and more. The individual will be the key contact point for product teams to take on their business briefs and help translate them into marketing and communication outputs, on time and with high quality work.

Principal Accountabilities:

• Manage and lead all product marketing businesses including:
• Cards | Liabilities & FX | Home Loans | Personal Loans | Auto Loans | Quick Loans
• CBD invest | Investments | Small & Medium Businesses
• Set annual, monthly and weekly calendars for the products with the Product Heads, Managers and Teams
• Ensure business briefs are translated into clear marketing briefs for Graphic Designers, Marketing Operations Members, and Acquisition Team to ensure quality communication output plus business results are achieved, on time
• Closely work with the Digital Marketing Acquisition Team and provide them with regular product marketing content to avoid ad fatigue and support them to generate more business
• Builds strong product understanding and develops solid stakeholder relationship to be the "go to person" for all product marketing
• Coordinates with Product Teams to ensure all Central Bank Protection requirements are met and being complied to
• Manages and mentors a Tumou7 graduate team member


Education and Experience

• Marketing degree preferred
• Experience in product marketing at banks or financial institutions
• At least 7-10 years in the field of product marketing/advertising

About the Company

In 1969, when we at Commercial Bank of Dubai started out little did we know that sheer grit and determination would get us where we are today. An Emiri Decree issued by His Highness the Late Sheikh Rashid Bin Saeed Al Maktoum, the founder of modern Dubai, laid the cornerstone of Commercial Bank of Dubai. We started out as a joint venture of Commerzbank, Chase Manhattan Bank and Commercial Bank of Kuwait. A minority stake was held by a few UAE businessmen.

By 1982, little more than a decade later, we evolved into a National Public Shareholding company. A feat complimented by an exponential increase in the capital base and mammoth restructuring of our operations. The feather in the cap came when the Government of Dubai became a key shareholder.

Over the decades, we have transformed ourselves into a progressive and modern banking institution. We are supported by a sturdy financial base and reigned by a strong and stable management. The proof of which lies with our customers who have stood by us over the years.

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Marketing Manager salaries in UAE

Average monthly compensation
AED 13,500

Breakdown available for industries, cities and years of experience