Senior Social Media And Content Executive

Job description / Role

About the role

We are looking for an experienced senior social media and content executive to support the management of the Careem UAE social media channels, including strategy, content planning and influencer marketing, with a primary focus on TikTok.

The ideal candidate is a dynamic team player with deep expertise in social media marketing. They’re experienced working cross-functionally to ideate and execute exciting and innovative social media content and initiatives that drive brand love and deliver on strategic business objectives. They will work closely with multiple departments including business verticals, functions, markets and partners, supporting the overall social media strategy.

Important: The primary focus of this role is to lead the strategy, management, content creation, reporting, and optimization of TikTok, while also supporting additional responsibilities across other social media channels and creators as needed.

What you'll do

Strategy & management

• Support on social media strategy, management and optimisation.
• Liaise with the different Careem vertical teams and marketing teams to execute social media campaigns, content calendars and organic content ideation.
• Collaborate closely with internal stakeholders including marketing, creative, brand, digital, corporate, account managers, and others to bring Careem’s verticals and sub-brands to life through social media.
• Envision new opportunities to bring the brand to life and drive social buzz around new product launches and cultural moments.
• Collaborate with other social media leads on campaigns and content with ongoing support and knowledge/insight sharing.
• Keep a pulse on new and emerging trends and platforms; testing, learning and experimenting in ways that feel authentic to the brand.
• Monitor, measure, and analyse the effectiveness of initiatives; make recommendations to optimise performance; communicate wins across the organisation.

Content

• Identify and analyze relevant content trends across Instagram and TikTok.
• Ideate creative ways to localize and bring trends to life for Careem’s brand and services.
• Plan and execute proactive content calendars aligned with upcoming campaigns and cultural moments.
• Optimize content performance through data-driven insights and experimentation.
• Stay up to date with platform algorithm changes and emerging content formats to inform strategy.

Creator management

• Be familiar with the TikTok creator landscape.
• Collaborate with teams to maximize influencer impact across campaigns on TikTok.
• Vet creator profiles for campaigns.
• Support in reviewing creator content for campaigns and always on.

What you'll need

• 3-5 years of experience in social media.
• Strong knowledge of social creative trends.
• Strong communication skills, both written and verbal.
• Strategic and operational knowledge of social channel management, especially TikTok.
• Strong creative thinker who can ideate around an existing concept and develop stories relevant to our audience.
• Thought leadership around emerging social channels.
• Experience with social listening tools and KPI reporting.
• Strong attention to detail.
• Proactive with positive attitude.
• Ability to meet tight deadlines.
• Strong presentation skills.
• Fluent in English. Arabic is a big plus.

What we’ll provide you

• We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office and 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

About the Company

We are a brand that aims to simplify people's lives by revolutionizing the transportation industry. A brand that strives to inspire everyone it interacts with, and supports every single person who dares to believe. #BeCareem

Careem is the MENA region's leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate in 50+ cities across 11 countries and host over 6 million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018.