Senior Social Media Specialist

Job description / Role

The purpose of the role is to work directly with the Marketing & Communications Manager, Enrollment & Marketing director, senior management to help ADU maintain a strong presence within various social media platforms.

Key Responsibilities:

Strategy & Planning

- Leads the development of a social media strategy in alignment with the marketing infrastructure that supports the execution of ADU strategies.
- Benchmark with other international and local universities to review best practices and ROI on Social Media spenditure.
- Assists the Sr. Marketing Manager to develop the social media annual budget and ensures adherence.
- Leads, manages and coaches the social media team

Social Media Communication Duties

- Plans and executes crisis management procedures regarding communication with both internal and external stakeholders.
- Establishes workflows for digital communication procedures for every medium utilized.
- Develops strategies and programs for all of ADU's digital applications including but not limited to:
- Website and all social media platforms
- Mobile application conceptual development and implementation
- All social media enhancement projects.
- Manages with cross-functional teams and external agencies to build communications plans that leverage the social media space.
- Writes the content for all of ADU's social media channels.
- Manages internal/external social media communication projects.
- Sets goals to increase ADU's social media presence on channels such as Twitter, Facebook, LinkedIn, YouTube and Instagram.
- Monitors all digital mediums on a daily basis.
- Plans with marketing team to create branded social media campaign assets.
- Ensures high standard of customer relationship management with all internal and external stakeholders.
- Tracking and analyzing the impact of enrollment from social media efforts.

Data analysis and Reporting

- Conducts daily and weekly data analysis reports of the university's social media activity.
- Provides feedback and advice based on social media research.

Requirements

Minimum Requirements:

- Bachelor in Marketing or PR
- 6-8 years experience in marketing, social media or content related role preferably within an agency.
- Bilingual (English + Arabic)
- Working knowledge and real-world experience in planning, managing and executing social media initiatives
- Real experience planning social media programs
- Strong writing and communication skills
- Experience with social media platforms, including, but not limited to Facebook, Twitter, YouTube,
- Experience with leveraging social media management and analytics tools, including, but not limited to HootSuite, and other programs
- Experience writing and editing content for the social media space.
- Committed, organized, work under pressure, attention to detail, problem solving, creative thinker

About the Company

Abu Dhabi University is the largest private university in the UAE and is committed to becoming the institution of choice for students across all Emirates and more widely in the region.

With four Colleges offering over 40 undergraduate and postgraduate programs, campuses in Abu Dhabi, Al Ain, Dubai and Al Dhafra Region, and multiple affiliations with globally renowned institutions, a UAE-wide, truly international quality education is guaranteed for all of our students.