Senior Specialist, Brand

Job description / Role

JOB PURPOSE :

Develop and support implementation of ADNOC integrated corporate branding strategy and programs, in alignment with business / corporate functions' needs to promote ADNOC's activities and operations, and build a positive brand image.

Identify community outreach opportunities and programs and support in the conduct of campaigns to increase ADNOC's visibility and impact.

KEY ACCOUNTABILITIES:

Job Specific Accountabilities
- Develop the brand budgets and support in the implementation of the approved work plans to deliver agreed objectives. Study and take necessary action for any significant variances to support effective performance and cost control.
- Develop integrated branding operational plans in order to drive brand awareness and ensure consistent messaging across all customer touch points (print, digital, social, collateral, physical environment, etc.).
- Lead the implementation of approved branding strategy and plans that are aligned to the business needs, in order to improve visibility and reach to the desired target audience.
- Lead in the strategic branding campaigns at a local and global level, to promote business activities and operations, and increase brand awareness.
- Ensure consistent application of brand guidelines across the organization and assuring brand integrity and consistency in the market.
- Asses ADNOC Group's brand perception in the market through focused studies, in order to identify potential improvements.
- Provide assistance to the Group's subsidiaries, assets and operating companies in outlining their marketing and brand strategies, mitigating reputational risk, and creating an effective brand framework that is consistent across the Group.
- Perform other related duties or assignments as directed.

Generic Accountabilities

Supervision
- Plan, supervise and coordinate all activities in the assigned area to meet functional objectives.
- Train and develop the assigned staff on relevant skills to enable them to become proficient on the job and deliver the respective section objectives.

Budgets
- Provide input for preparation of the Section / Department budgets, assist in the implementation of the approved Budget, and work plans to deliver Section objectives.
- Investigate and highlight any significant variances to support effective performance and cost control.

Policies, Systems, Processes & Procedures
- Implement approved Section / Department policies, processes, systems, standards and procedures in order to support execution of the Section's / Department work programs in line with Company and International standards.

Performance Management
- Contribute to the achievement of the approved Performance Objectives for the Section / Department in line with the Company Performance framework.

Innovation and Continuous Improvement
- Design and implement new tools and techniques to improve the quality and efficiency of operational processes.
- Identify improvements in internal processes against best practices in pursuit of greater efficiency in line with ISO standards in order to define intelligent solutions for issues confronting the function.

Health, Safety, Environment (HSE) and Sustainability
- Comply with relevant HSE policies, procedures, controls, applicable legislation, and sustainability guidelines in line with international standards, best practices and ADNOC Code of Practices.

Reports
- Provide inputs to prepare Section MIS and progress reports for Company Management.

COMMUNICATIONS & WORKING RELATIONSHIPS:

Internal
- VP, Brand Management.
- Any other Function/Department as required.

External
- External consultants and third party service providers.
- ADNOC Group Companies.

Minimum Qualification
- Bachelor's Degree in marketing, advertising, mass communication or equivalent.

Minimum Experience & Knowledge & Skills
- 10 years of relevant experience of relevant experience in Marketing, Communications, Branding functions within a large industrial organization, preferably in the Oil and Gas.
- Demonstrated skills, knowledge and experience in the execution of marketing communications, including the development of annual marketing plans and end-to-end campaign management.
- Sound Knowledge of communications/branding methodologies and best practices.
- Creative and innovative approach to communications with the ability to identify new ways of working and lead change.
- Knowledge of the Group's operations and various sectors, and ability to lead the delivery of tailored corporate communication strategies in line with specific business requirements.
- Strong written and verbal communication skills.

About the Company

We are one of the world's leading energy producers, and a primary catalyst for Abu Dhabi’s growth and diversification.

We operate across the entire hydrocarbon value chain, through a network of fully-integrated businesses, with interests that range from exploration, production, storage, refining and distribution, to the development of a wide-range of petrochemical products.

Since 1971, we have created thousands of jobs, driven the growth of a diverse knowledge-based economy, and played a key role in Abu Dhabi’s global emergence.

Today, we continue to look for new and innovative ways to maximize the value of our resources, pioneering those approaches and technologies that will ensure we are able to meet the demands of an ever-changing energy market, and continue to have a positive impact on the Abu Dhabi economy for generations to come.