SEO/PPC Analyst – Farsi Speaking

Job description / Role

Objective of the Role: To deliver exceptional online performance for clients through PPC and/or SEO, reducing CPA, driving traffic and delivering overall business objective for the client - from initial set up to performance & KPI delivery.

Duties and Responsibilities:

PPC
• Create an effective account structure plan, taking into consideration the clients objectives
• Work with in house or third party tools to set up all campaigns and structure (DoubleClick/Marin etc.)
• Daily maintenance of campaigns and account budgets to ensure client spends are not exceeded and you are constantly providing value (Reasonable CPA)
• Ongoing optimization of account/ campaign, including SQR’s, trend analysis, competitor research etc.
• Set up all tagging as required by the client
• Understand ongoing needs of the client, finding greater efficiency by restructuring (Moving BMM to EM etc.)
• Communicate with the client on critical factors that you foresee having an impact on the account, or any anomalies that you come across
• Keep up to date will all innovation within PPC, identifying opportunities for the client as a result.

SEO
• Create bespoke analysis of the client account, identifying SEO opportunities/quick wins
• Set up all required tools, search console etc
• Ensure all onsite technical elements of the site are in good order and comply to SEO best practice
• Daily upkeep of client website (if within scope)
• Update all tech sheets as required, and as a result of any work carried out
• Recommend any big impact ideas for SEO benefit
• Run regular keyword density/research to ensure the client KPI’s are on track
• Work to exceed set KPI’s in terms of impressions, clicks and ranking
• Stay up to date with current SEO trends and implement changes that are likely to be of benefit
• Liaise with the client on any major changes that are being made on site or offsite
• Build quality backlinks to the site
• As a result of analysis, recommend content ideas to enhance site ranking
• Conduct all optimization using keywords for all onsite and offsite content (in house content and PR)

Reporting
• Create monthly reports as per company standards, conducting analysis and providing commentary for results.
• Recommend key actions as a result of reporting
• Ensure GA /adobe analytics data is correctly reporting (cross check, highlight discrepancies)

KPI’s: Maintain client satisfaction by delivering results in the following manner:

PPC
• Greater efficiency in CPC and CPA
• Increased margin on PPC spend, above 30%
• MoM improvement in overall account results - conversions, impression share, client revenue (where applicable) based on forecast and agreed KPI's with client

SEO
• Increased MoM rankings as per client KPI's agreed in advance
• Increased MoM traffic as forecast in advance
• Set Up and Maintenance of client accounts in adwords as per time lines pre agreed for each client
• Technical upkeep of all SEO accounts in line with basic SEO best practice

Requirements

• Candidate MUST be Iranian national, fluent in Farsi
• Candidate must have 5+ years of experience and demonstrated record of SEO and PPC campaigns success
• Candidate MUST have Agency experience
• Candidate must be based in the UAE

About the Company

A leading internet marketing optimization company in UAE.