Shopper & Customer Marketing Specialist - Pharmacy Channel

Job description / Role

Drive Beiersdorf vision of POS Excellence
• Maximize offtake on Eucerin through developing best in class POSM with close co-ordination of Eucerin team.
• Develop & plan in conjunction with Partners, Business Manager and Sr. Brand Manager sales/merchandizing tools for Eucerin
• Deliver launch support, promotion planning & analysis, distribution & share gap analysis & necessary POSM trainings to distribution partner teams
• Help deliver sales, market share & category growth for Eucerin

Planograms & Assortment
• Develop brand planograms with period updates.
• Develop must stock list (MSL) with input from Business Manager.

Launch Support
• Develop go-to-market material with close collaboration with Sr. Band Manager & Medical Manager.
• Follow up with partners on all aspects related to launches – listings, execution updates, POS execution.

Yearly Promotions Planning / Management
• Develop yearly promotional plan in alignment with Business Manager and countries.
• Work with Procurement to ensure promotional packaging & POS reaches all markets within agreed timelines.

Budgeting & Promotion Evaluation
• Efficiently track & manage Marketing, Sales and S&CM mktg budgets as allocated by the Business Manager and extend support to all 3 functions. Ensure Beiersdorf cost policies are applied, optimizing quality & price.

Data Analysis
• Prepare monthly reports – IMS/NS analysis, SSR compilation on country level, Nielsen reporting.

Agency co-ordiantion
• Liaise with external agencies for all topics related to artwork brief, and all scope related to BTL.

Ad hoc projects
• As defined by the Business Manager. I.e. coordinate yearly distributor’s conference.

Requirements

• BA in Business Administration from an accredited University
• A minimum of 2 years’ experience in Dermocosmetics / FMCG within Sales/Trade marketing.
• Knowledge of Middle Eastern consumers & knowledge of Profile of Middle Eastern Trade
• Extensive experience & knowledge of working & mindset of Distributor based organisations
• Capacity to drive projects involving different groups with different mind sets.

Skills:
• Language: English/ Arabic
• PC/IT: Intermediate to Advanced level of computer literacy.
• Proficiency in SAP & MS Office Applications required.
• Previous experience on Spaceman & extensive knowledge of Market Data software (eg Nielsen, Euromonitor).

About the Company

Every day, our global brand icons, such as NIVEA, Eucerin and Hansaplast, make more than 500 million consumers in over 70 countries feel good in their skin. Care for consumers and our people worldwide is what has driven us all the time. More than 130 years ago, we invented modern skin care, kept continuously innovating it and still have a clear business focus on it. This is what has made us today's No.1 skin care company in the world. Across the Middle East and North Africa, our brands hold many no. 1 market positions. We strive to reinforce these positions by growing in strategically selected markets and convincing our customers by continuously providing the latest product innovations. In this regard, we continue to count on intensive research, state-of-the-art technologies, perfect marketing strategies and above all our competent and dedicated employees.

Learn more about us and our job opportunities on our LinkedIn company page and our website - Join Beiersdorf!