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Job description / Role
Reports to
Shopper Marketing Manager UAE Oman
Main purpose of the role
Execute and analyze customer/channel specific category off shelf plans based on category plan and shopper insights to reach Set KPIs output of IBP
Main accountabilities
• Execute & Analyze category monthly and Quarterly Plan for Set Category across Channels' in UAE :
• Customer Marketing & Brands Plan roll out of set Quarter and monthly Plan
• After Activity Review with Analysis on the Category Performance in Set Accounts
• Managing the Set Category budget for the Month ( TMI & P)
• Set Measure of success KPIs for all activities and ensure compliance with SMollens & Sales Team
• Define Customer Marketing opportunities solutions For Driving Market Development And differentiation n in Store
• Update the Scorecard and execute the output of JBP for related Category Activations by Customer
• Manage Related Activities Permits in Store, Promoters Deployments .
• Run customer specific off shelf solutions with "Point " and develop a cost saving model on a FY Bases versus set spends
• Coordinate with catops to ensure the alignments of Category promo plan versus activations
• Lead Updating related Category TCPs along with Customer Audit & Step for set Categories
• Conduct biweekly market visits
• Ensure monitoring competition activities in terms of innovations, activities & CTA
• Provide support to account executive in Adhoc Requests of POSM for Off Shelf .
• Account Assistant Manager
• Cdops Assistant Managers
• Trade Marketing Executive
• Merchandising 3rd party unit
Requirements
Key competencies:
• Growth mindset
• Real accountability
• Consumer and customer focus
• Bias for action
Key skills:
• Selling Principles
• Category management and analytics
• Shopper Insights & Journey
• Creativity & Basis AW knowledge
Relevant Experience:
• Shopper Marketing Experience
• Customer marketing experience
About the Company
Unilever is one of the leading FMCG company with 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways.
Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave.
From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life.
We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products.