SMM Marketing Executive

Job description / Role

Description

We are seeking a creative and detail-oriented social media & marketing executive to join our company. The ideal candidate will be passionate and have hands-on experience in managing social media platforms, content creation, and executing marketing campaigns that boost brand awareness and customer engagement.

Key responsibilities:

• Develop and execute a comprehensive social media strategy tailored to each platform (Instagram, Facebook, TikTok, LinkedIn)
• Create, curate, and manage engaging, high-quality content, including images, videos, reels, stories, carousels, and captions aligned with the brand tone
• Monitor and analyze social media performance using analytics tools; provide regular reporting with actionable insights and recommendations
• Collaborate with internal marketing, design, and operations teams to align social media campaigns with broader brand and business goals
• Plan and maintain monthly content calendars, ensuring a consistent posting schedule across all channels
• Stay informed on current social media trends, tools, platform updates, and competitor activity, particularly within the hospitality and F&B industry
• Brainstorm and implement creative campaigns to promote new menu launches, seasonal events, and guest experiences
• Coordinate with photographers, videographers, and content creators for professional shoots
• Support influencer and brand collaboration initiatives, including outreach, coordination, and post-campaign reporting
• Monitor guest feedback and sentiment across platforms, escalating relevant issues and insights to management
• Ensure all content complies with brand guidelines and maintains a consistent visual and editorial identity
• Manage paid social advertising campaigns in collaboration to boost reach and engagement

Requirements

Qualifications & experience:

• Minimum of 2 years’ experience managing social media for hospitality brands
• Strong creative skills with a keen eye for visual storytelling and brand aesthetics
• Excellent written and verbal communication skills
• Fluency in English or Russian language is required
• Photo and video editing skills are a plus
• Experience in influencer collaboration and content partnerships is an advantage

Benefits

• Flexible working hours
• Competitive salary package
• 30 days paid annual leave
• Visa, medical insurance, and other benefits as per UAE law
• Growth opportunities within a fast-growing F&B group