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Social & Digital Content Manager - Kendo Brands

Chalhoub Group

Dubai, UAE

Ref: GP285-2830

Job description / Role

Employment: Full Time

Who we are

We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional distributor and retailer for luxury in the Middle East, to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.

To fuel the next stage of our growth we are looking to build a world class team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey of exploring new horizons together.

What you will be doing

Social Media Strategy & Management

- Design and implement creative social media strategy to align with business goals
- Set specific objectives and report on ROI
- Collaborate/align with HQ, marketing & Brand teams to ensure brand consistency and align on local influencers partnerships
- Perform research on current benchmark trends and audience preferences
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- set targets to increase brand awareness and increase customer engagement
- Manage a budget for social media activities
- Maintain relationship and current information trends with social media partners such as Facebook, youtube, snapchat, tiktok and any new emerging platform

Content Conceptualization & Management

- Manage the day-to-day handling of the creative agency on content creation ensuring Local relevancy while maintaining global brand aesthetic
- Oversee social media accounts design with creative agency that covers all content forms i.e video editing, capturing, photography, animations, translation of text

Social Media Execution

- Creation of social media calendar
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

Digital Media

- Solid knowledge of SEO, keyword research and Google Analytics
- Define digital media strategy to generate specific KPIs i.e Awareness vs Consideration vs Conversion and how best to allocate budget
- Manage a budget for digital media campaigns

Social & Digital Media Reporting & Analysis

- Determine reporting cadence for social and digital activity
- Define tools for benchmarking and reporting
- Analyze competitor activity & recommend improvements to increase performance
- Suggest and implement new features to develop brand awareness, like competitions
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
- Analyze competitor activity & recommend improvements to increase brand performance


What you'll need to succeed

- Proven work experience as a Social media manager (At least 7 years of Managerial SM experience)
- Hands on experience in content management
- Excellent copywriting skills
- Ability to Manage creative agency to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Arabic is a Must
- Excellent communication skills
- Analytical and multitasking skills
- BSc degree in Marketing or relevant field

What we can offer you

With us,you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.

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