Social Media Brand Manager

Job description / Role

About Our Client:
Our client is a leading provider of hair transplant, dental, and plastic surgery services, helping thousands of patients around the world achieve life-changing results through safe, expert-led care. As a trusted name in medical tourism, they offer high-quality, affordable procedures alongside concierge-level service—from consultation to recovery.
With in-house content production and a growing international audience, they are on a mission to make expert care more accessible—and more visible—than ever before.
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Role Overview:
They are looking for a Social Media Brand Manager to lead the charge in telling their brand’s story across digital platforms. From managing their growing content library to turning patient journeys into compelling social campaigns, you’ll play a key role in shaping their global online presence and attracting new patients from across the globe.
This role is ideal for someone who’s strategic, highly creative, and fluent in video-first content—especially for platforms like Instagram Reels, TikTok, and YouTube.
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Your Key Responsibilities:
• Develop and execute a multi-platform social media strategy that supports brand growth and medical tourism initiatives.
• Manage daily content publishing across platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Work closely with the in-house video production team to plan, optimize, and repurpose video content for maximum engagement and reach.
• Highlight patient success stories, procedure insights, staff profiles, and travel experiences through engaging visual storytelling.
• Drive international engagement and brand awareness by tailoring content for various cultural and regional audiences.
• Monitor trends in the aesthetic, wellness, and travel industries to keep content fresh and relevant.
• Engage with followers across channels, build trust through timely responses, and foster a community of brand advocates.
• Track performance data and provide regular insights to guide content strategy and ROI.
• Support influencer campaigns, testimonials, and collaborative partnerships aligned with our global growth.
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What You Bring:
• 3+ years of experience in social media strategy, brand marketing, or digital communications—preferably in healthcare, aesthetics, beauty, or travel.
• Strong background in creating and managing video-led content for social platforms.
• Understanding of international marketing and audience targeting for medical tourism.
• Excellent writing and storytelling skills with attention to tone, voice, and brand consistency.
• Proficiency in social media scheduling and analytics tools (e.g., Later, Metricool, Sprout).
• Creative flair and an eye for aesthetics, trends, and visual storytelling.
• Collaborative, self-starting mindset with the ability to work across teams and time zones.
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Bonus Points:
• Experience working with video producers or editing short-form video yourself.
• Previous experience in medical tourism, health travel, or international healthcare marketing.
• Multilingual abilities or experience creating localized content for global audiences.
• Familiarity with SEO and YouTube strategy is a big plus.
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Ready to help people across the globe discover life-changing care?
Apply now and help tell stories that build trust, inspire confidence, and grow a global brand.

Salary:
AED 6,000 per month inclusive of fixed allowances.
Additional benefits: Health care, air ticket, visa

About the Company

KERSHAW LEONARD "WE CHANGE PEOPLES LIVES"

Who we are:

Founded in September 1999 The Kershaw Leonard Group was based upon professional recruitment practices laid down by the UK Institute of Employment Consultants whose values are still at the core of our success today.

Inherently we believe that recruitment is a people business not a CV processing business and as such we take time and care to make sure we understand the needs of both our Clients and our Candidates.

Such attention to the care side of our business together with the sheer length of time we have been established has given us a unique position. We regularly attract top class candidates who only want to work with Kershaw Leonard as they trust our confidentiality and professionalism. Similarly, more than 75% of the clients we work with come back for more when they have a new position to fill.

What we do:

Kershaw Leonard Group places exceptional talent on a Global scale. Our winning strategy is to partner very closely with a small number of clients so we can really understand their objectives, needs and aspirations in a way that allows us to intuitively know the kind of cultural fit they are looking for when the time comes for them to recruit new talent. Then once that talent is on board and part of the client’s team, to assist wherever is needed to improve performance and leadership skills

Why Us:

The Kershaw Leonard Group is more than just a recruitment agency. In addition to KL Recruitment, KL Consulting offers a vast spectrum of skills from our experienced behavioural psychologist and consultants with almost two decades of HR Director level experience in the region.