Social Media Coordinator

Job description / Role

Objectives: To help implement and maintain online marketing strategies through social media. By using various forms of new media, such as blogging, social networking sites, chat rooms, discussion boards, wikis, RSS feeds, and search platforms, it will help represent a company through an online channel.

Main responsibilities:
• Responsible for developing strategies to increase the fan base on sites such as Facebook, Twitter, and YouTube by outlining a campaign calendar and conceptualizing tactics to increase audience participation.
• Also the voice of those public sites, actively engaging followers in a dialogue in an effort to transform visitors into advocates for the brand.
• Collaborate with all divisions of the marketing and promotions teams to create relevant content and interactive media experiences through the social sites, and may oversee freelance outreach staff.
• In an effort to exploit all available strategies for drawing in new visitors, the coordinator will seek input from online marketing specialists concerning search engine optimization best practices.
• Contributing to the development of online advertising specifically engineered to drive traffic to social sites.
• He or she is expected to deliver regular updates to superiors concerning traffic and conversion of visitors, and will submit new development plans for approval by manager.

Requirements

• Bachelor\'s degree in marketing, advertising, or entertainment business or a related field.
• At least 5 years proven working experience in social media marketing experience of which minimum 3 years must be in a position assuming similar responsibilities with a leading real estate company.

Skill Sets:
• The social media coordinator must have expertise in the use of online networking sites and be proficient in standard Office software applications.
• Should possess the ability to plan sharp, innovative marketing and advertising strategies, and be able to quickly adapt those strategies in response to consumer feedback.
• Engaging with the public requires respectful and effective communication, and a “voice” personable enough to retain visitors through one-on-one interaction. A thorough knowledge of the brand and products representation is imperative.

About the Company

RAK Properties is one of the leading property development and tourism infrastructure firms in the UAE.

With proven excellence in a wide range of projects including mixed-use community developments, strategically placed retail shops, health spas and hotels, RAK Properties Public Joint Stock Company (PJSC) plays a central role in shaping the lifestyle of residents of the United Arab Emirates.

Founded in 2005 from the vision of His Highness Sheikh Saud Bin Saqr Al Qasimi, Ruler of Ras Al Khaimah, RAK Properties delivers high-quality and professionally managed projects that provides its customers with the highest level of service, while maximizing the value of their investments.

RAK Properties has sound capital of AED 2 Billion. The Initial Public Offering (IPO) of RAK Properties in early 2005 was over subscribed by almost 57 times. In its mission to lead the development of real estate and tourism infrastructure in Ras Al Khaimah. RAK Properties aims to attract foreign investors of repute to launch state of the art projects, including luxurious hotels, resorts and malls. In doing so, RAK Properties serves as a catalyst for a dynamic property market in both Ras Al Khaimah and the wider United Arab Emirates.