Social Media Executive

MBC Group

Dubai, UAE

Ref: LP104-104

Job description / Role

Employment: Full Time

- Manages the day to day social media output across a variety of social media platforms
- To work with producers and execs to help shape and optimize new content ideas
- To be responsible for developing the style and tone of voice for each of the social media accounts and ensure that editorial content meets audience/user needs.
- To write high quality copy and create assets (images, gifs, video) that can be used across the social media channels
- This role requires the development of close working relationships with editorials in news room, as well as stakeholders in other departments, to ensure creative content delivers on overarching department strategy.
- The role will be the primary resource for ensuring that content is distributed through the most effective media, and that it is monitored and evaluated appropriately
- To work with technology platforms and software such as Final Cut Pro and Photoshop.
- The role will require you to have a highly analytical approach, able to critically evaluate social media data, ideas and information
- To remain abreast of industry trends, digital developments and competitor activity and feed in new thinking; and to set up new accounts on new and relevant platforms, and data-tracking technologies as required.

Requirements

- At least one year hands on professional experience of managing social media channels on a daily basis for an established brand
- Degree of Mass Communication/Marketing/Journalism from a reputable University is preferable, however relevant work experience will be considered
- Ability to effectively transfer ideas and requirements into executable social media strategies
- Knowledge of social media listening tools and compiling social media reports
- A strong communicator, highly motivated, extremely organized with an excellent eye for detail
- Sound judgment and an ability to make quick decisions in a fast moving environment
- Flexibility to work beyond regular working hours to support business objectives
- Soft project management skills
- knowledge in MS Office (Excel, Power point)
- Fluent in Arabic reading and writing
- Blog writing skills are a plus
- Knowledge of editing software such as Final Cut Pro and Photoshop.

About the Company

MBC GROUP is the largest media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates.

Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).

Furthermore, part of MBC GROUP is Shahid and its premium subscription-based service Shahid VIP, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.

Get personalised updates on latest vacancies
Job Alerts by Email
  • Personalised updates on latest career opportunities
  • Insights on hiring and employment activity in your industry
  • Typically sent twice a month