Social Media Manager

Job description / Role

Promate is hiring a digital performance Specialist . The perfect candidate will have a successful track record of delivering high performance digital media plans for a culture/lifestyle brand. Ideally a candidate should have a combination of client-side and agency experience. Candidates should have demonstrated ability to achieve goals in an innovative and fast paced environment. The ideal candidate will have exceptional leadership skills built on a rock solid foundation of planning.

The position entails playing a crucial part in guidance and communication between internal groups (brand, digital, product marketing, movie production, eCommerce Operations).

Duties:
- Partner in the strategic development of digital media plans and integrated marketing recommendations to build awareness and drive direct conversions
- Deliver digital and integrated marketing plans integrating all appropriate digital channels (SEO, paid search, display, comparison shopping, affiliate networks or creation of a private network, mobile, social, and emerging channels).
- Build plans that deliver against objectives/strategies while proactively investigating media opportunities that will continuously grow the brand, the Promates’ installed customer base and repeat buyers
- Provide digital thought leadership and elevate the overall digital product.
- Manage day-to-day strategy and implementation.
- Analyze research data and media/marketing information. Understand and apply measurement and management to set objectives (ROAS, marketing contribution, LTV).
- Monitor and assess ongoing campaign performance; develop financial investment models, KPIs and performance metrics and assist in strategic analysis of campaigns
- Assist in identifying the best tools and techniques to support strategic business and investment decisions and more insight-based plans to maintain and push market leadership and direct to consumer sales.
- Develop reliable forecasts, manage digital marketing budgets and provide insightful and actionable analysis of variance
- Maintain a working knowledge of current industry trends, emerging communication, sales channels, and consumer behavior.
- Manage as well as partner with agencies to deliver the strongest solutions. Be the thought leader and direct external partners to deliver to Promates objectives. Hold agencies and external partners to a high degree of accountability in meeting goals and objectives.
- Works effectively under high level of pressure and demanding time lines.
- Work collaboratively across internal functions and deliver to integrated objectives.
- Provide editorial support for the marketing department as assigned and implement content across multi-media platforms
- Edit and proofread content on deadline to ensure a high-quality user experience and develop content as necessary
- Provide writing and story-telling of content as assigned

Requirements

- Bachelor’s degree in a business related major; a MBA a plus.
- Experience with online advertising, online strategy, site development strategy, basic front-end technology issues and maximizing media effectiveness
- Minimum of 3 years of experience as a digital performance and brand media planner/strategist with demonstrated success.
- Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies.
- Strong background in translating brand goals into strong media plans (views, awareness, conversion, AOV, attach)
- Ability to manage multiple tasks and projects.
- Excellent verbal and written communication.
- Excellent interpersonal skills, including the ability to work across the organization and interact, influence and negotiate effectively at all levels of management.

About the Company

Promate Technologies designs, manufactures and delivers useful, unique and outstanding solutions for digital entertainment and personal computing to people all over the world.

At Promate Technologies we continually strive to seamlessly integrate technology into our daily lives. Whether at home, at the office, in the car or on the run, through a unique product mix that is created with the goal of enhancing life styles through technological & design innovations. Promate’s R&D team is continuously asked to find solutions to enhance the way we use everyday technologies. The result is a range of award winning innovative enhancements & gadgets in the realms of telecom, digital entertainment and personal computing.

Lifestyle Technology: Promate\\'s mission, is to provide people with superior products, unique designs, latest technology innovations, the best quality and the most reliable service at competitive pricing to achieve global market leadership by providing innovative, quality oriented and lifestyle driven products at all times.