Social Media Manager

Job description / Role

Responsibilities:

Beyond the listed responsibilities and activities, this role requires an understanding of the Marketing lifecycle and social media’s function in the wider multichannel environment. Collaboration with CRM, PR, digital and other marketing teams is imperative in order to create industry-leading customer experiences across all touchpoints.

• Create social media strategies & campaigns to align with business goals and grow existing social networks
• Identify target audience and generate new organic ideas for business growth
• Collaborate with influencers and manage social agency relationships where relevant
• Communicate with followers, respond to queries in a timely manner and monitor customer responses
• Create and manage a content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities
• Turn followers into members
• Set specific objectives and report on KPIs
• Implement, measure, and optimize Social Media strategy & campaigns
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Ensure brand consistency in social media messages by working with various marketing teams.
• Create and distribute engaging written or graphic content in the form of social media messages.
• Participate in project briefings, liaise as needed for social media channels
• Drive social media recommendations to support larger business initiatives such as marketing campaigns or product and service launches.
• Perform competitor, market, and industry research to recognize best practice, new trends, channels and applications

Requirements

Qualifications:

• Bachelor’s in degree in Marketing or relevant field
• 3-5 years minimum experience working in social media
• 3 years minimum in managing social media communities
• Proven work experience as a Social Media Manager
• Hands- on experience in content management
• Ability to deliver creative content (text, image, and video)
• Solid knowledge of social media, hashtags strategy and Influencers management
• Hands- on experience with Instagram, Facebook, Twitter, Snapchat, YouTube and others
• Solid knowledge of SEO, keyword research, Google Analytics and Social media ads
• Knowledge of online marketing channels
• Excellent copywriting skills
• A 'can do' approach with an ability to drive campaigns using minimal guidance and your own initiative
• A strong portfolio that showcases successful social campaigns (engagement, conversion, acquisition)

Behavioural Skills:

• Excellent teamwork skills, preferably across multiple locations, countries and time zones
• Understands cultural differences and multi-national brands and business standards.
• Ideally has worked in multiple countries, but experience with an international, cross-cultural customer base is essential
• Must possess excellent creative, organisational, verbal and written communication skills
• Outstanding ability to think creatively, strategically and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline- driven atmosphere
• A strong eye for visual composition, aesthetics and details
• Professional approach to time, costs and deadlines
• The ability to receive, interpret, and implement constructive feedback from project stakeholders into your design work
• Excellent communication skills, including the ability to clearly explain decisions succinctly in writing
• Excellent presentation and slide building skills to showcase learnings, results, and capture interest and attention
• Able to learn new tools and processes quickly and work in a fast-evolving environment

About the Company

Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform. Through membership in GHA, hotel brands expand their global reach, drive incremental revenue by sharing customer data, and reduce dependence on third-party channels, all while maintaining management independence and individual positioning.

GHA represents a collection of 35 brands with 500 hotels in 85 countries serving more than 11 million members. The award-winning GHA DISCOVERY programme generates approximately $2 billion in revenue and over 8 million room nights annually.