Social Media Manager

Job description / Role

We seek a highly skilled and experienced Social Media Manager (Content Creator) to join our team remotely. The ideal candidate will develop and implement our social media strategy, create engaging content, and manage our online presence across various platforms. The successful candidate will have a proven track record of driving brand awareness, engagement, and lead generation through social media marketing in the study abroad and travel industry.
If you're passionate about digital storytelling, know how to leverage trends to boost engagement, and can create visually appealing, high-quality content that resonates with our audience, we want to hear from you.

Responsibilities:

- Develop and execute monthly content calendars for platforms including Instagram, Facebook, LinkedIn, and TikTok
• Create engaging social media content (images, reels, videos, captions, stories) that align with brand messaging
• Monitor social media channels, respond to comments/messages, and engage with the online community
• Track and analyze performance metrics (reach, engagement, leads) to optimize content strategy
- Develop and implement a comprehensive social media strategy to increase brand awareness, drive engagement, and generate leads for our real estate projects.
- Curate high-quality, engaging content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok.
- Manage all social media channels, including scheduling posts, responding to comments and messages, and monitoring social media analytics to track performance and optimize strategy.
- Collaborate with the marketing and sales teams to align social media activities with overall marketing and sales objectives.
- Stay current with social media trends, tools, and best practices to ensure our strategy remains innovative and effective.
- Manage social media advertising campaigns to reach our target audience and achieve specific marketing goals.

- Experience: in social media content creation, digital marketing, or a related role
- Content Creation Skills: experience in filming, editing, and producing Reels/short-form videos using tools like CapCut, Adobe Premiere Pro, or Canva.
- Social Media Expertise: In-depth knowledge of Instagram, Facebook, TikTok, and other emerging platforms.
- Paid Ad Management: Experience running Meta (Facebook & Instagram) ad campaigns. Knowledge of ad targeting, budgets, and performance tracking.
- Trend Awareness: Strong understanding of current social media trends, memes, and viral content.
- Creative Thinking: Ability to brainstorm unique, innovative, and youth-centric content ideas.
- Analytical Skills: Ability to track, interpret, and report social media metrics.
- Community Management: Experience in engaging with online audiences and handling customer inquiries/comments professionally.
- Basic Graphic Design Skills: Familiarity with Canva, Photoshop, Capcut, or similar tools to create eye-catching visuals, and team collaboration with our in-house designer to provide them with clear creative directions to create content.
- Excellent Communication: Strong writing skills for captions, ad copy, and storytelling.

Salary:
USD 200 to 350 per month inclusive of fixed allowances.

About the Company

Globus Exchange Programs is a reputable hospitality recruitment company specializing in offering employment opportunities to international candidates seeking to enhance their skills and be part of American culture. We collaborate with distinguished 4 and 5-star hospitality establishments in the United States, including hotels, resorts, golf clubs, and catering companies, to fulfill their staffing requirements efficiently and effectively. We are always on the lookout for qualified and talented hospitality professionals looking to continue their careers outside of their home country to explore a new culture and life abroad whilst enjoying traveling in the United States.

Mission

We aim to work in partnership with our candidates and clients and ensure the right match for all involved in the recruitment process. We supply to a portfolio of clients within the hospitality industry, working hard to ensure successful recruitment solutions and long-term relationships along the way.