Social Media Specialist

Job description / Role

• Building and executing social media strategy through competitive and audience research
• Generating and sharing content daily that builds meaningful connections
• Setting up and optimizing company pages within each social media platform.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

Requirements

• Proven working experience in social media marketing or as a digital media specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations

About the Company

The Tourism Development & Investment Company (TDIC) is the master developer of major tourism cultural and residential destinations in Abu Dhabi. TDIC was created to be the dedicated tourism asset management and development arm of the Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi), in order to drive the investment, growth and development of the Emirate's tourism sector. Since 2006, we have been actively involved in many of the Emirate's most prestigious and high profile projects.

Today, much of our success can be attributed to our ability to respond to the needs of the modern global economy, while dealing with the complex mechanisms of finance and economics and recognising that design and investment are fundamentally connected. Through investment partnerships and joint ventures, TDIC has played an important role in Abu Dhabi's continual evolution as a world-class destination for tourists, businesses and residents alike.