Social Media Specialist - Level Kids

Job description / Role

We are Chalhoub Group, a leading family business in the world of beauty, fashion and gifts. We have blended our Middle East expertise and intimate knowledge of luxury to offer service excellence to all our partners and a unique experience to all our customers for over 60 years

As we continue to grow, it’s our vision to become a hybrid retailer, bringing luxury experiences to the fingertips of customers everywhere.

Our passionate teams drive our vision forward, without them, we couldn’t create luxury experiences for our customers. Through opportunities, development and support, we empower each and every employee to achieve their career goals – and beyond. It’s an exciting journey we’re on, and one you could be part of.

You will be responsible for defining the Brand’s social media strategy in order to promote Brand image and ultimately generate digital and in-store traffic. You will also responsible for managing the relationship with internal stakeholders (Marketing, PR & Communication) and external stakeholders (suppliers, influencers, etc.).

What you'll be doing:

Strategical:
- Develop the Social Media strategy and set goals to increase brand awareness and increase engagement
- Formulate and communicate the team performance objectives and continuously monitor progress and alignment towards strategic objectives
- Set a clear crisis management strategy for all social media platforms in protection of the Brand image

Managerial:
- Develop the policies, procedures, guidelines and tone of voice in adherence to Brand tone of voice
Oversee the operations of the team, provide expertise, encourage teamwork and facilitate related professional work processes in order to achieve high performance standards and staff pride in contribution
- Monitor the yearly budget of the team and control expenditure to ensure optimal use

Operational:
- Monitor and report on performance on social media platforms using tools such as google analytics
- Lead the creation, conception, and presentation of social media strategy and integrated marketing campaigns
- Benchmark best practices in Social Media and keep abreast of latest technologies and content delivery techniques
- Interpret the direction of strategy/planning and creative leads to team
- Manage all social media channels such as Facebook, Twitter, Pinterest and Instagram
- Plan content and delivery and use tools like hootsuite and asana to manage multiple social media channels
- Develop and manage competitions and campaigns that promote your organization and brand
- Create engaging multimedia content such as videos, and/or outsource this effectively
- Liaise with Marketing teams for online marketing campaigns
- Create and maintain Content Calendars, post relevant content in accordance with Content Calendar
- Liase with internal/external suppliers on video making, graphic design and content development
- Monitor social media performance through web analytics tools (such as Google Analytics) and generate weekly and month performance reports
- Ensure team reactivity in comments and complaints resolution on all social media platforms
- Consolidate and report on user generated comments and posts about the Brand
- Escalate user generated content, where appropriate
- Work with the social media groups on unified campaigns
- Build a network of social media influencers

Team Management:
- Assign individual objectives for employee performance management purposes, manage performance, empower staff, and provide formal and informal feedback in order to support professional development and maximize performance

Requirements

What you need to succeed in this role:
- You are a Team Player
- You are an excellent Communicator
- You are Creative
- You are Flexible
- You have a Digital Perspective
- University Degree in Marketing, Journalism or any related field
- A minimum of 4 years of relevant experience with at least 2 years in a similar role

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.