Sr. Digital Marketing Manager

Job description / Role

Responsibilities:
• Leads digital marketing strategy to support audience engagement and revenue goals, ensuring an integrated approach across channels.
• Oversees the optimization of email and social media channels to drive reach and engagement, ensuring a coordinated approach with other business units, including the membership and retail teams.
• Oversees paid search and SEO strategy in collaboration with agency partners, and works with internal teams as needed to report on marketing campaign performance.
• Collaborates with the Content team to ensure the alignment of content output with channel, audience and revenue goals.
• Acts as a user champion, collaborating with the Digital Product and Content teams to ensure clear user journeys through our digital ecosystem.
• Coordinates integrated digital paid marketing planning for membership campaigns with the goals of acquisition and retention.
• Partners with media agencies on the development and execution of digital advertising campaigns.
• Coordinates the development of a CRM program to strategically align digital communications across all product types, driving incremental audience engagement and revenue.
• Stays informed on emerging trends and technologies, interfaces with IT, the Digital Product team, and other internal stakeholders to identify opportunities, engage new partners, and ensure smooth integrations.

Requirements

• Bachelor's degree and six or more years of progressive experience in digital marketing and content management.
• Proven track record for engaging and growing consumer interest via digital channels.
• Extensive hands-on experience with search, social media, and email marketing, including paid digital media such as Adwords and sponsored Instagram and Facebook posts.
• Proven managerial, project management, and multi-tasking skills and ability to work independently, proactively, collaboratively, and effectively under pressure with a wide variety of outside agencies.
• Exceptional writing skills and experience in creating short, engaging, fresh copy and impactful visual assets.
• Experience and confidence to respond to creative work/concepts.
• Creative thinker and problem solver who can clearly articulate ideas, frame challenges, highlight opportunities, and offer solutions.

About the Company

Right Calibre Executive Search is your partner in recruitment. We firmly believe that Human Resources is the most important and everlasting asset for any organization. We are a young, vibrant and fast growing company with a Head Quarter in UAE. With the number of years in recruitment we have developed a strong network of top professionals. We provide comprehensive search services for clients and candidates on a regional /local and International level for leading organizations across all industries. At Right Calibre Executive Search, we build partnerships with Clients and Candidates based on Trust, Passion, Innovation and Excellence. Our success is our people and our mission is delivering excellence to individuals, businesses and companies.

Right Calibre is an agency that understands that great employees are the key to business success. We pride ourselves on sourcing high calibre permanent staff in every industry and being the best recruitment agency in the area. Our dedicated consultants have a wealth of experience in recruitment for most industries and are able to source the right candidate for your business, from entry-level to upper management. Right Calibre Executive Search has fast become the agency of choice for employers and employees seeking only the best.