Sr. Marketing Manager

Job description / Role

Job Title Sr. Marketing Manager

Unit Corporate Support

Accountable To

To strategize, manage and develop the Marketing and Communication (MarCom) function, ensuring the implementation of appropriate operating models to align the execution of activities with organizational priorities and objectives that define and refine Abu Dhabi Ports’ products and services, cost efficiently create the communications that generate enquiries encourage sales and measure the success of marketing programs.

Responsible for

Core Responsibilities

Lead the MarCom team to satisfy the Job Purpose above.

- Review product and service offers against all new research.
- Communicate new requirements to the divisions concerned
- Ensure that MarCom strategies are sound.
- Develop new strategies when required recommending any research necessary
- Ensure publication of development plans for agreed marketing
- Activity and monitor progress against them
- Brief communication suppliers and manage creative processes
- Liaise with management to secure approvals
- Ensure timed delivery of campaign elements
- Coordinate campaign with Corporate Communication activities
- Manage review of marketing activities including any research necessary to evaluate impact on audiences

Technical Competencies

- Strong knowledge of developing marketing and communication strategies for business to business operations
- Track record of managing development of communications including TV, newspaper, magazine, radio, outdoor and trade press advertising, PR programmes, visitor centres, on line and website activities, events, exhibitions and sponsorships, brochure ware, electronic mailings, physical mailings, round tables, presentations and roadshows, industry specific literature
- Experience in using market and consumer research tools to develop strategy and evaluate activities
- Ability to prepare and analyze technical and administrative reports, statements, and correspondence

Working Relationship

- Work as a Senior Manager of the MarCom Department to contribute to the development of marketing and communications strategies and to lead execution of communications plans aimed at building business for a large, mixed use industrial & port development.
- Work with research team to develop an understanding of target markets and audiences and what they seek from Abu Dhabi Ports (AD Ports) business units
- Build a detailed knowledge of the competition and what AD Ports offers that is different.
- Help refine AD Ports product and service offerings as suggested by research.
- Help develop communication plans that reach defined audiences cost efficiently.
- Work with the MarCom Team to ensure that all communication plans are executed efficiently.
- Work with research team to assess the results of activities and adjust plans if necessary for subsequent campaigns.

Key Internal Contacts:

Senior Management

AD Ports VPs

Business Partners
- AD Ports Divisions

Key External Contacts:

- Customers
- Stakeholders
- Government Departments and Entities

Objectives and Role Profile

Strategic Responsibilities

Areas of responsibility include the following;

- Develop targeted programmes aimed at specific industry audiences and designed to encourage enquiries to the website, visitor centres and direct to Business Development. These may include electronic mailings, physical mailings, invitations to events and conferences, round tables, presentations and roadshows, industry specific literature and trade press advertising.
- Liaise with external regulatory authorities and stakeholders as necessary
- Supervise the day-to-day tasks of team members and external suppliers, monitor performance to ensure that deadlines service objectives, policies, procedures and performance targets are met

Requirements

Professional Competencies

- A minimum of a Bachelor's degree in Business or Marketing preferably with a Post Graduate Marketing qualification
- Five years experience at Senior Management level or equivalent that includes a track record of success in marketing high value products or services to major clients, including multinational corporations in an international business to business environment
- Experience team leader that can recruit, manage, direct, and motivate team members

Note Maritime experience a plus

Key Tasks and Performance Indicators

People Management Responsibilities

Works closely with:

- Research Team
- Business Development
- External Communications suppliers

Coordinate with:

Other departments within AD Ports and its Business Units

- Liaise with present to potential customers when required
- Behavioural Competencies
- Ability to communicate clearly and concisely in English and Arabic, both orally and in writing
- Ability to establish and maintain cooperative team working relationships
- Ability to engage with stakeholders and establish a high level of credibility as a representative of AD Ports

Qualifications/Experience/Competencies

- Degree in Business or Marketing preferably with a Post Graduate Marketing qualification
- Fluency in English & Arabic
- Combined agency and client experience

About the Company

Abu Dhabi Ports, part of AD Ports Group, owns or operates 10 ports and terminals in the UAE. Each facility is strategically located, harnessing sea, air, road and rail connectivity to provide gateways to global markets. We offer multipurpose , end-to-end solutions to our partners and customers enabling them to maximise growth opportunities and become truly global businesses. Our world-class infrastructure is being continually updated with the very latest technology to keep increasing our capacity and enhancing customer experience. Expansion of infrastructure combines with our strategic partnerships to help us drive global trade, while diversifying the economy of Abu Dhabi.