Strategic Marketing Leader

General Electric (GE)

UAE

Ref: KP132-619

Job description / Role

Employment: Full Time

Role Summary
About Us

Baker Hughes, a GE company (NYSE:BHGE) is the world's first and only fullstream provider of integrated oilfield products, services and digital solutions. Drawing on a storied heritage of invention, BHGE harnesses the passion and experience of its people to enhance productivity across the oil and gas value chain.

BHGE helps its customers acquire, transport and refine hydrocarbons more efficiently, productively and safely, with a smaller environmental footprint and at lower cost per barrel. Backed by the digital industrial strength of GE, the company deploys minds, machines and the cloud to break down silos and reduce waste and risk, applying breakthroughs from other industries to advance its own.

With operations in over 120 countries, the company's global scale, local know-how and commitment to service infuse over a century of experience with the spirit of a startup - inventing smarter ways to bring energy to the world.

Role Summary

The Strategic Marketing leader demonstrates accountability for supporting the region in analyzing and assessing the regional market dynamics. In this role, you will conduct the market assessment for OFS and OFE product companies, across MENATI countries ensuring alignment with the Global marketing team. You will deliver industry and customer knowledge and engage in strategic assessments to identify growth opportunities in under-penetrated and new markets.

Essential Responsibilities

Develop and share a thorough understanding of the regional market dynamics and competitive environment across the Upstream portfolio including but not limited to:

- Dynamics and trends in the O&G industry within the region
- Regional Customer analysis
- Competitive environment
- Pricing impact
- Political, economic, and regulatory challenges
- Establish and review the region market size (SAS) by product company and country
- Development of key regional deliverables e.g. Growth Strategy Plan (GSP), quarterly Blueprint Reviews (BPR) and business reviews
- Support development of strategic plans for KA, new markets, and growth opportunities
- Support tactical regional project needs as required

Requirements

Qualifications/Requirements

- Masters or at least Bachelor's degree preferably in Engineering
- Minimum 10 years' experience of which 5 years in Sales & Marketing with demonstrated marketing analysis skills
- Demonstrated understanding of the O&G market, regional business climate and practices
- Knowledge of BHGE Products & Services
- Strong oral and written communication skills and demonstrated presentation skills
- Strong analytical and organizational skills
- Ability to work under tight deadlines
- Good inter-personal and leadership skills

Desired Characteristics

- Financial acumen
- Project management skills; Ability to work across functions and organizational boundaries to quickly mobilize stakeholders and resources
- Strong influencing skills

Locations:

Dubai, UAE

Baker Hughes, a GE company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

About the Company

GE is a diversified technology, media and financial services company, dedicated to creating products that make life better. From aircraft engines and power generation to financial services, medical imaging, television programming and oil and gas, GE operates in more than 100 countries and employs over 300,000 people worldwide.

GE's Oil & Gas business is a leader in the development and delivery of advanced product and service offerings for the global oil and gas industry. As a consequence of the rapid expansion of its technology base, GE's Oil & Gas is capable of addressing the largest and most complex engineering and application challenges entirely from its own worldwide resources. So whether it's the world's largest LNG compression trains, re-injection of high sulfur gas, enhancing the safety and productivity of the world's oil and gas pipelines, or equipment for the production of oil and gas from harsh environments, GE is leading the charge.

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