Strategy and Operations Manager, Creative Product, METAP

Job description / Role

Responsibilities

The Global Creative Planning (GCP) team is part of the TikTok Global Monetization Product & Technology organization. We are dedicated to elevating creative and content strategies globally and driving advertiser success through innovation. Our mission is to make our products a growth engine for TikTok's ad business by bridging global frameworks with localized execution and actionable insights, including vertical playbook development, localized strategy execution and enablement, regional business insights & planning.

We focus on scaling our cutting edge solutions (TikTok Market Scope, TikTok One, etc), enabling data-driven decisions, and shaping the global narrative for TikTok's creative monetization strategy. We are looking for a Strategy Operations Manager to join the Global Creative Strategy and Operations team at our London office to support the Creative Operations team. The ideal candidate will have a robust analytical background supported by an equivalent degree, experience in data-driven roles within strategy or operations.

As a Creative Operations & Strategy Manager, you will play a crucial role in driving the success of TikTok's advertising initiatives.

Responsibilities:

• Operational excellence & business planning - Shape go-to-market strategies by collaborating with Operations members using a data-driven approach, to identify priorities or gaps and recommend actionable plans for Operations to execute on.
• Drive strategic planning with operational rigor, including operational reviews and tracking performance against regional goals.
• Lead critical regional projects, ensuring alignment with cross-functional teams and buy-in from Operations stakeholders.
• Enhance process flows for creative operations, focusing on efficiency and effectiveness.
• Support revenue management, budget and resource planning for regional Creative Marketing Operations.
• Data analysis and reporting - Own the regional data analytics framework, from data hygiene, data FAQs, data set improvement, metrics alignment and dashboard creation while effectively leveraging workflow with DE teams.
• Design and govern attainment reporting cadences, enabling effective comprehension and accountability amongst Ops members.
• Conduct deep-dive analyses on priority advertisers, pods, or industries to support the Operations team and unlock further revenue.
• Guide the team in quantifying creative KPIs and identifying specific areas of improvement, providing data-driven insights to inform strategic decisions.
• Communicate analytical insights effectively to both technical and non-technical stakeholders.
• Cross-functional collaboration - Collaborate closely with Creative Product Marketing & Operation team members and management to drive the team's overall success.
• Coordinate with other internal teams, including strategy and product teams, to bring industry-specific creative playbooks to advertisers and sales teams.

Qualifications

Minimum qualifications:

• Master's degree in analytical field or equivalent undergraduate experience
• 3+ years of experience in strategy & operations, strategy consulting or data analytics roles
• Proficiency in SQL and data analysis tools with the ability to derive insights from data and use them to inform decision-making

Preferred qualifications:

• Strong project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment

About the Company

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.