SVP Head of Pricing and Value Proposition

Job description / Role

Maximizing product/portfolio profitability

Drive sophisticated pricing models and value propositions across all retail products and client segments (Elite Islamic and Mass). The incumbent will play a key role in ensuring the attractiveness of FAB's retail products to drive new-to-bank sales volume and revenue while also focusing on optimizing the profitability of the existing client portfolio.

Core responsibilities

• Focus on establishing clear differentiation of FAB products, services, and features amid a highly competitive banking market.
• Champion a Client Lifetime Value (CLTV) model in cooperation with the Analytics team to create a concrete framework that will steer pricing and value propositions for CBG.
• Create sophisticated pricing methodologies/models using advanced concepts (e.g., behavioral pricing) to optimize profitability.
• Develop pricing sensitivity models to support product teams in product design and positioning.
• Drive cross-sell and deep-sell making use of concepts like bundling to increase revenue.
• Drive regular leads assignment and monitoring.
• Develop attractive value propositions based on client profiles and segments to increase engagement.
• Engage with the broader Everyday Banking Product and Credit Cards team to introduce value propositions aimed at attracting target client bases to the bank.
• Collaborate with the marketing team to deliver product campaigns as part of the annual calendar as well as any necessary ad hoc campaigns to support retail business growth.
• Ensure frontline staff training and awareness of value propositions.
• Partner with Digital Transformation and Customer Experience on process improvement and transformation initiatives.
• Drive customer value by directly engaging with internal and external stakeholders to support onboarding and customer engagement solutions, acquisition journeys, mobile and internet banking services, loyalty platforms, etc.
• Facilitate innovation planning, research, feasibility, point of view (POV), UI/UX design, business case acceptance/signoff, testing, implementation, communication, and maintenance for priority digital journeys. Advise on scope expansion and viability for digital journeys.
• End-to-end lifecycle management of customer base profitability.

Qualifications

• Minimum of 10 years of experience in finance and/or consumer sectors.
• Bachelor's degree in finance, accounting, business administration, or any related discipline.
• Master's degree in finance, accounting, business administration, or any related discipline is an asset.

Remote work

No

Employment type

Full-time

Key skills

Marketing & promotions, attorney at law, JNI, airlines, art

Experience

Years: Not specified

Vacancy

1