Tax & Legal Marketing Manager

Job description / Role

Line of Service
Internal Firm Services

Specialism
IFS - Internal Firm Services - Other

Management Level
Manager

Job Description & Summary
At PwC, we measure success by our ability to create the value that our clients and our people are looking for. Our reputation lies in building lasting relationships with our clients and a focus on delivering value in all we do. We're a network of firms in 158 countries with more than 236,000 people who are committed to delivering world-class capabilities and quality in assurance, tax and advisory services. Established in the region for 40 years, PwC Middle East employs over 4,200 people across 12 countries. Complementing our depth of industry expertise and breadth of skills is our sound knowledge of local business environments across the Middle East region. Our tailored solutions help our clients meet the challenges and opportunities of doing business in the Middle East market and beyond.

In this role you will focus on planning, developing and implementing marketing plans and carrying out marketing activities to support the TLS business, brand identity and positioning of PwC. 

This includes activities such as event management, running webinars, creating content in various forms (thought leaderships, blog articles, creating videos, creating web pages, developing flyers, drafting newsletters, editing news alerts, etc…). 

You will be working closely with the TLS BU and Country Partners and key stakeholders to develop strategies and drive campaigns that will help drive the business.

You will lead various marketing projects - understanding the objectives; developing an action plan; coordinating with relevant stakeholders and creating materials to support the campaign.

Customer Focused:

• Abide and follow the brand of PwC Middle East in the region and ensure that the work is aligned on the overall corporate brand identity
• Work with Business and Country Partners to develop marketing plans
• Liaise with the Industry Marketing Managers to highlight TLS in our key industries
• Deliver quality thought leadership thinking to clients, publications and collateral on business topics most relevant to them and support the brand positioning
• Work on events and liaise with Events Lead on bigger marketing events
• Work closely with the design team and agencies on contracted creative production

Internal Process:

• Implement the regional marketing plan
• Implement marketing activities in the region including enforcement of corporate branding and marketing strategies, implementation of branding guidelines in line with global corporate standards of the PwC network
• Work closely with creative production agencies and market research firms for marketing campaigns and development of marketing plans
• Work with the PR & Communications Team to drive key messages and increase brand coverage in the market ensuring good presence in key publications
• Measure the effectiveness of marketing campaigns and produce updated reports
 
Learning & Growth:

• Liaise with the corporate marketing and knowledge teams on global campaigns, knowledge sharing initiatives, and other corporate activities
• Implement marketing training opportunities for partners and principals
• Act as a key resource and liaison to other functional areas of the business, building cross-functional relationships as needed
• Establish a healthy work environment Education

External communications:

• Support the team in providing the external communication support for campaigns
• Work closely with the PR team in arranging and staffing media interviews, when needed
• Draft monthly client newsletter that is sent out to clients

Internal Communications:

• Support with local communications initiatives
• Responsible for all internal & external Communications for TLS

Financial:

• Manage the budget for TLS
• Ensure cost efficiency of all marketing activities
• Review business results and ensure the adherence of the marketing activities and plan towards achieving the plan

Requirements

Language:

• Fluency in spoken and written English, proficiency in Arabic is an advantage

Overall Experience:

• 5+ years of experience in the Marketing field

Specific Experience:

• Proven track record in a marketing function
• 2+ years of experience in the Professional Services Industry in a top tier big 4 firm specifically in PR, Communications or Marketing is an advantage
• 2+ years experience in a management capacity
• Industry experience within the Middle East is preferred

Knowledge and Skills:

• In depth knowledge of Marketing and Branding principles
• In depth knowledge of the Professional Services Industry, including latest market developments, best practices and trends
• Strong knowledge of new and traditional marketing channels
• In depth knowledge of service offering for all PwC LoS and industry sectors in the Middle East
• Commercial awareness
• Knowledge of business planning and budgeting
• Excellent communications (verbal and written) skills, including public speaking and interviewing skills, and ability to represent the organization in diverse forums
• Subject matter expertise in marketing and branding
• Knowledge of monitoring effectiveness of marketing campaigns
• Solid knowledge of corporate reputation and business ethics
• Knowledge in online media, social media Marketing, and developing user friendly digital platforms
• Excellent Marketing research skills and conducting competitive intelligence analysis
• Good project management skills
• Excellent leadership and interpersonal skills
• Significant personal presence, enabling successful interaction directly with senior consultants, clients, and knowledge 

About the Company

At PwC Middle East, we've set out an ambitious purpose and strive to live it everyday: to solve important problems and build trust in society.

We're a community of solvers that come together in unexpected ways to build trust and create sustained outcomes. We solve important problems, support one another as we grow, develop and build fulfilling careers.

PwC provides industry-focused services for public and private clients across Assurance and Audit, Deals, Consulting, Tax and Legal. We draw on our development legacy that brings together the collective experience of over 7,000 people in our region with offices across 12 countries to solve for tomorrow.

We're striving to consistently deliver innovative work that builds trust and delivers sustained outcomes. And we're proud of the strength that comes from all our different backgrounds and experiences and we value everyone's uniqueness. We thrive in uncertainty, operate with integrity and leverage the diverse perspectives of our teams.

If you're looking for a place that fuels your ambition to make a difference, that matches your curiosity with continuous learning opportunities and reimagines ways of working to enable you to lead a more balanced life, then you're a future PwCer.