Technology – Lead Generation Executive - Digital Banking Solutions


Dubai, UAE

Ref: SP104-21

Job description / Role

Employment: Full Time

Our client is seeking a highly motivated, energetic, results-driven lead generation specialist to join our dynamic team. The Lead Generation Executive will be responsible for telephone and email prospecting; qualifying and processing marketing leads for the sales team; as well as generating reports of their key findings. This individual will be an enthusiastic team player with strong communication skills able to understand different buying personas, position, communicate the value of our solutions and persuade new business prospects to learn more.

This role will report to the Global Sales Manager. As a lead generator, it is your job to find potential clients for the sales team. You’re the first step in the prospecting process, and we rely on your persuasive abilities and creative methods of finding potential customers. Your primary tools are usually telephone, email and social media campaigns.

Communication Skills Lead the way:
The Lead Generation Executive will require fantastic communication skills, especially verbally and using remote mediums. You need to be a confident, patient and enthusiastic talker, and comfortable communicating most likely using English with prospects who do not have English as a first language. Equally important you must be a great listener, being able to uncover business needs, understand pains, and then position us as a compelling solution.

Find Them First:
One of your main roles is to find the potential clients so you can call them and give them your pitch. As a lead generator, you can leave the closing to the salespeople, just be able to prod customers to a meeting and generate interest. Lead generation is also a numbers game that you’ve got to play.

Follow Up:
The job’s duties often require that you follow up with potential customers to get them even more enthusiastic to meet with a salesperson. Perhaps you will send them collateral about the solution. You will have to call to confirm appointments or call back. We require you to follow up with the sales manager, providing a list of new contacts or to give salespeople a little heads-up about a specific customer need.

List of Duties include but are not limited to:

• Conduct research with the sales and marketing team to identify leads
• Collaborate with the sales and marketing team to create campaigns for lead generation
• Research and understand market drivers and customer needs
• Identify decision makers within leads via linked in and other mediums to target
• Cold Call leads
• Present and articulate features and benefits of our solutions to leads
• Navigate through a conversation flow to uncover business needs, understand pains, and position us as a compelling solution.
• Create and deliver qualified leads to other team members
• Ensure follow-up by passing leads to appropriate team members with calls-to-action, dates, complete profile information, sources, etc.
• Collaborate with the Accounts team to preform white gap analysis and lead generation from existing accounts
• Keep leads up to date in CRM system Salesforce
• Research new potential markets for us
• Keep abreast of all new products, market trends, future directions and competition for areas of focus
• Any other related tasks as required by the line manager


Essential skills are:

• Degree or Diploma in Business or Marketing, or related field
• Excellent presentation and communications skills
• Proactive, creative and innovative thinker

Desirable skills and Experience:

• English (French, Arabic, Russian, would be a bonus)
• Salesforce Experience
• 1-3 years of experience in a customer service, lead generation or sales role

About the Company

CODA Talent is a global search consultancy built on the fundamental belief that “people are our greatest asset.” With over a couple of decades of experience, CODA has a solid understanding of how-to do-good business. Our network is global and consists of Directors, CEO’s, VP’s, Senior Managers and Business Leaders. We pride ourselves on securing top talent for business-critical positions often in difficult to fill territories on a permanent, freelance or fixed term contract basis.

CODA's innovative talent solutions utilize the key elements of Contingency and Executive search tailored to the specific requirements of our clients. We support the ‘Nationalization Drive’ which is a key component of the ‘social inclusion’ agenda of many countries today. Our clients see the need to work with a focused and truly dedicated partner to identify the best talent. Across the globe we support public and private sector organisations with experienced national hires from within our network who we have worked with over the years.

CODA also supports Women in Leadership: With extensive experience of connecting people we have had the privilege to meet and network with some of the most talented women across the globe. From Leadership to Entrepreneurship to Technology, CODA Talent plays an active role in the identification of key women who are making a remarkable impact in the industry. We support women to achieve their full potential and we encourage our partners to be a part of this initiative.

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