TikTok LIVE - Content Operations Manager

Job description / Role

Responsibilities

About the Team: The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users. Responsibilities: - Shape communication strategies for creator amplification and creator marketing, ensuring alignment with TikTok LIVE's goals. - Develop a compelling storytelling framework to ensure content remains exciting, engaging, and aligned with brand objectives. - Develop and execute amplification strategies across owned, earned, and paid media, including social media campaigns for owned channels. - Execute high-quality and engaging content that resonates with the target audience and supports overall campaign goals. - Develop compelling creator stories and angles that drive positive media coverage through PR. - Execute creator experience events, ensuring seamless event management that strengthens creator relationships and brand loyalty. - Manage reporting for all campaigns and optimize strategies based on key performance metrics to drive continuous improvement.

Qualifications

Minimum Qualifications: - 6+ years in content operations, marketing, brand storytelling, or creator partnerships in digital media, entertainment, or social platforms. - Strong experience in content creation and content development, effective influencer marketing campaigns and strategies. - Strong expertise in digital marketing and campaign strategy, effectively leveraging owned, earned, and paid media for maximum impact. - Data-driven mindset, with strong skills in reporting, analysis, and campaign optimization for continuous improvement. Preferred Qualifications: - Expert in storytelling and content creation, with a deep understanding of the full cycle-from scripting and hooks to high-quality execution. - Proficient in PR and communications, collaborating with teams to craft compelling hooks for creator stories that drive media coverage. - Fluent in both English and Arabic (required), as you will be required to manage Arabic language content.

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About the Company

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.