TikTok LIVE - Industry Marketing Manager

Job description / Role

TikTok LIVE - Industry Marketing Manager (Dubai)
TikTok Overview

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact for ourselves, our company, and the users we serve. Join us.

About the LIVE Operations Team

The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns, and ensuring a fun and safe space for all of our LIVE users.

We are looking for passionate and talented people to join the LIVE Operations team and support our mission to inspire creativity and bring joy.

Role Overview

The Industry Marketing Manager at TikTok Live helps drive local marketing strategy, leads campaign development and execution, offline events management, as well as drives industry-level communication plans for the market. This role will work closely with live agency partners, operations in multiple functions, and cross-functional teams locally and globally to develop market-level strategies across MENAT, that will help TikTok Live product to grow its industry impact and business scale.

This is a pivotal role in the team and will require a deep understanding of creator and industry marketing techniques and principles, with a particular focus on industry insights, campaign strategy and planning, project operations, and execution and reporting. This role will work with the Regional Live/XFN Team to identify key priority initiatives to drive long-term growth for the business. This role will need to lead and coordinate with internal stakeholders as well as agencies and partners to develop campaigns and strategies to grow TikTok's new business and to expand existing business.

Responsibilities

• Grow new agencies to join the live business through ads, events, referrals, and others.
• Shape the communication strategy and optimize the channels to better engage with existing agencies to increase efficiency and their investment level.
• Build and maintain relationships with external partners and agencies to support and drive local integrated marketing and campaign strategy, and lead end-to-end campaign development and reporting.
• Develop showcases and amplify to drive industry impact.
• Collaborate closely with other functional teams, locally and globally, to define and deliver our marketing strategy. Lean in with localized approaches but keep a strong synergy with the global teams.
• Utilize in-depth market research, customer insights, and market segment developments to build effective marketing strategies.

Qualifications
Minimum Qualifications

• 6+ years' work experience in marketing at tech companies is highly preferred, especially experience from building high-level strategies to campaign development and media management.
• Appetite to learn more about and innovate within the full marketing lifecycle including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics.
• Data and insights driven, ability to synthesize data into strategy and execution.
• Thorough understanding of the full funnel of industry or creator marketing including owned, earned, and paid strategy and execution.
• A keen interest in brand and business development, including commercial and brand partnerships.
• Exceptional attention to detail and ability to prioritize and delegate.
• Ability to perform to a brief, executing to a high standard.
• Excellent written and presentation skills, negotiation skills, and leadership ability.

Preferred Qualifications

• A 'roll up the sleeves' self-starter with experience working in industry marketing.
• Entrepreneur minded, must be proactive, and have an appetite for innovation.
• Excellent organization, project management, and problem-solving skills.
• Comfortable in an experimental and extremely fast-paced environment.
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously.
• You are able to change direction and work on multiple projects across a wide range of topics and businesses.
• You exhibit curiosity, proactively solve problems, and get things done with a positive attitude.
• You have a growth mindset and want to work in a dynamic fast-moving team, and have fun at work.
• You watch Live!

Commitment to Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects

About the Company

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.