Trade Marketing Graduate Trainee

L'Oreal Middle East


Ref: RP957-202

Job description / Role

Employment: Full Time

- Translate the brand ambitions and ATL plans into on-ground activity calendars - when the big moments are, suggested level of support by retailer based on With market, shopper and consumer knowledge.
- Support in updating the Activity Calendar along with owning it.
- Lead the continual review of promo strategy by channel by retailer, with inputs from other functions, in order to shape the promo plan accordingly
- Design differentiated plans by retailer covering activities, exclusivities, digital support
- Work closely with the in house designer in ensuring all retailer leaflets and artworks are submitted on time
- Build, apply and track Window consistent 3D design planogram and artwork aligned with brand strategy
- Update and cascade the Monthly Newsletter to all relevant stakeholders and gather feedback and insights to optimize future letter
- Develop and own the SOS (share of shelf) Tracking Sheet
- Update weekly and enhance the Competition Tracking Tool
- Evaluate Activations ROIs and Share learnings, Best Practices & Competition Activities
- Lead and own the Merchandising Execution Tool
- Read and analyze Sell-out reports and suggest best product placement plans per SKU for top performers and slow movers
- Track all POSM in market
- Reduce and track stock cover of POSM in storage (warehouse)
- Ensure the smooth and timely production of all POSM, finding efficiencies in spend whilst upgrading our on-ground presence
- Manage activity plan on-ground implementation ensuring excellence in execution (POSM, promo mechanics, planograms) by working closely with agencies
- Ensure POSM budget spend is as per the alignment with finance with no overspend
- Liaise Trade Marketing communication with Commercial & Distributor Teams
- Consistent market visits to monitor on ground activities


- Bachelor / Masters Degre
- 2+ years
- Professional Competencies
- Understands and integrates market & category's specificities of Beauty
- Experienced in defining customized strategies by retailer and translating them into actionable plans
- Used to being the communication interface with different stakeholders (commercial, procurement, distributors, marketing)
- Able to drive strategies from data analysis (sell-out, promo, ROI etc.)
- Understands customer path & shopper experience, ensures POSM designs are shopper centric and cost efficient
- Builds customized activity calendars and ensures excellence in execution
- Acts as business driver, works well in cross-functional teams
- Written & spoken language: English

- Mandatory Excel Skills Power point and Presentation skills
- Analytical thinking and problem solving
- Communication Achievement drive and initiative Knowledge of time, planning, organizing, anticipating and concern for quality
- Partnering and team working Commercial flair

About the Company

For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.

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