Trade Marketing Manager

Job description / Role

CORE DUTIES (Daily/Weekly):
- Manage and coordinate all marketing, advertising and promotional activities
- Analysis of customers’ research, current market conditions and competitors’ information
- Ensure that company’s IP interest is well protected by ensuring that company brands are registered in the territories where the company is having business in.
- Collaborates with the distributors for the ideation, planning and budgeting, production and implementation of all in store activities, including point of sales materials and promotions
- Manages the point of sales material (including budget, logistics, distribution, assortment…) by finding the most efficient solutions
- Collaborates with sales, marketing and agency teams to build sales promotions and product communication
- Collaborates with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers
- Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts
- Supports distributors’ teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated
- Ensures that the distributors’ feedback is taken into account by regularly visiting sales teams, customers and stores.
- Ensures efficient spending of central budget and supervises the trade marketing spending in the markets.

ADDITIONAL DUTIES (Monthly/As per Needed):
- Assist in formulating the company's future direction and supporting tactical initiatives
- Participate in key decisions as a member of the Marketing team
- Assist in preparing the marketing annual budget in coordination with the sales team and submit for approval
- Conduct market research to determine market requirements for existing and future products
- Discuss pricing strategy with the sales team for different brands and markets
- Monitor, review and report on all marketing activities and results
- Report on return on investment and key performance metrics
- Create marketing presentations
- Monitor industry best practices

CUSTOMER SERVICE DUTIES:
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
- Engage consumers on social media
- Open channels with all media to ensure the most effective messaging and positioning of the organization

Requirements

- University degree in marketing or comparable is needed
- Minimum 3-5 years of trade marketing management experience is needed
- Former Experience/background in Sales is highly recommended
- Relevant product and industry knowledge
- Knowledge of most important IT tools is needed
- Fluency in spoken and written English and Arabic

Skills and Knowledge:
- Knowledge of marketing and trade marketing activities, tools and techniques is needed
- Excellent written and verbal communication skills (preferably Arabic and English)
- Decision-making
- Formal presentation skills
- Organization and planning
- Creativity
- Strategic thinking
- Problem analysis and problem-solving
- Team-leadership

About the Company

A leading FMCG food manufacturing company. Producing brands well known for their high quality and vast range of products; boasting ISO 9001 and HACCP certifications.

Using state of the art technologies, our products are highly appreciated for their consistent quality and value to consumers.

The company has presence in more than 23 countries across the MENA region, African, European and Asian markets.