Job closed
Ref: QP103-310
Job description / Role
A world leading beverage company are looking for a Brand Manager to join their team in Dubai!
As Commercial Planning & Activation (CPA) Brand Manager AMEA you will be part of the AMEA
Customer Marketing team. In this role you will be responsible for leading the region’s Integrated Activity Planning (IAP) process for your respective brands and executional programs to ensure we win at the point of purchase/consumption.
• You will play a critical role in strategically aligning regional & market stakeholders within the IAP framework, ensuring we have a cohesive approach to planning & execution across AMEA.
• You will partner with local market teams to develop below the line activity programs and toolkits that ensure consistent, effective & efficient execution.
• Responsible for the development of launch plans and below the line assets for New Product Developments (NPD). Ensuring the markets have the tools and commercial sell in propositions to execute in line with timelines.
In this role, you will primarily be based in the Dubai office where you will be working with multifunctional team colleagues. However, there will be travel to markets for the purposes of inspiration, input and alignment.
Key accountabilities and responsibilities
For the assigned brands:
• Leads and owns Regional Integrated Activity Plan (IAP) as part of Regional Vision To Action (VTA);
• Consults key regional stakeholders on brand/category level plans & activities;
• Defines Regional Channel Strategy and Picture Of Success guidelines;
• Develops purchaser marketing programs and supports activation toolkits incl innovation launch campaigns;
• Actively hunts for commonalities within the region and produces internationally deployed tools;
• Defines Regional Point Of Sales Materials (POSM) assortment;
• Produces activity below the line comms;
• BTL agency management & briefing responsibility;
• Drives alignment of execution across AMEA
• Supervises brand level customer marketing A&P management & phasing;
Measures of success
• Performance: Achieve Net Sales Value (NSV) growth targets vs. budget by Brand
• Value share: Drive target value share growth
• IAP scorecard: Deliver IAP (CPA) targets ensuring customer timelines are met
• Strategy: Full participation in the development, delivery, and ownership of the Market Commercial Strategy
• Employee Engagement: Achieve sustained improvement in engagement and enablement
Requirements
To be successful in this role you will be
• Experience in Customer Marketing (e.g. Purchaser/Shopper Marketing, Trade Marketing, Category Management)
• Experience in roles related to understanding customer and channel dynamics
• Proficiency in English language skills
The following experiences are preferred:
• Sales / Marketing experience
• Experience in the beverage Industry is a distinct advantage
About the Company
RecruitME are a specialized recruitment consultancy supplying top tier business support staff to Dubais leading multinational organizations. We carefully source, screen and select only the very best candidates to assist our clients in making easier recruitment decisions faster.
Differentiating ourselves from standard recruitment agencies our consultants have been carefully chosen for their backgrounds in business support for leading multinational organizations. Having been both the client and the candidate previously, we have an insiders understanding of the recruitment process and our clients needs.
What we do:
Specializing in business support positions we can assist in introducing a small selection of experienced administration, finance and human resource candidates with the relevant experience to benefit your business. Our careful screening process ensures that we have met with and can give a concise overview of each candidates skills and current situation before you meet them.
We pride ourselves on sending our clients only the very best available candidates in the market to ensure a simplified, hassle free and timely recruitment experience for all involved.