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Trade Marketing Specialist

Mohamed Hareb Al Otaiba

Dubai, UAE

Ref: LP123-31

Job description / Role

Employment: Full Time

Position Summary

The Trade Marketing Specialist in responsible for developing a marketing strategy aligned with the brand strategy while focusing on distribution, display, promotion and price. Trade marketer shall analyse competitive price movements, display status, competitive promotions, sell-out data and direct the sales teams where to take action on a weekly basis.

Key Duties & Responsibilities

• Execute trade promotional plan in designated channels with crucial customers,
• Looking after all trade promotion (placing promotions based on marketing calendar),
• Market visits- monitoring competitor activities, pricing strategy, current promotions and stock level across POS (point of sale),
• Monitoring stock movement to store, suggesting promotions or trade deals on slow moving or near expiry products or promotions,
• Category management working with each brand manager (planogram, promotion, merchandizing, communication ) for key accounts or special projects,
• Executing BTL activities (new product launch and listing, sampling, consumer promotions),
• Actively taking part in product launch (giving presentation to sales team on new SKU)
• Forecasting for various trade deals, consumer offers and passing it to the demand planning team as per the agreed cycle planning calendar,
• Follow up with sales/product manager in order to achieve estimated sales on trade deals,
• Market spend optimization and helping dealers/distributors/ showroom to sell out the stock through various ATL/BTL activities and the season cycle,
• Attending customer complaints and following up with the concern on solutions,
• Responsible for daily performance report that correlate's the production performance with sales performance( assuring right product at right time),
• Tracking down the sell-out data by SKU and analyse each product on weekly basis each POS/ store. Preparing sales tracker for the same,
• Conducting market research such as customer questionnaires and focus groups,
• Monitoring competitor activity, Evaluating visibility & market coverage of our products through regular market visits,
• Contributing & executing marketing plans & projects,
• Collect and disseminate Best Practice for profitable trade marketing activities,


Educational Qualification

• Any Bachelor or Bachelor in Marketing or Business Administration

Additional Qualification

• Certificate in trade marketing

Years of Experience

• 5 years of experience in trade marketing with preferably 3-4 years in FMCG & multi retail environment

Job specific skills

• Creative, energetic, and proactive individual with strong interpersonal, organizational and time management skills
• Ability to think critically and creatively
• Very strong numerical and analytical skills - translate marketing initiatives into quantifiable measurable performance
• Very strong team player skills & strong report writing and presentation skills
• Excellent excel and power point skills

Key competencies

• Teamwork, Creativity, Analytical Skills, Commercial Acumen

About the Company

Mohamed Hareb Al Otaiba was established in 1946 giving it the proud distinction of being one of the oldest diversified business groups in the UAE and the Middle East. At a time when oil was not yet discovered and trading was still the lifeline of the region’s economy, it was the vision of Mohamed Hareb Al Otaiba that saw the birth of one of the first business houses.

Mohamed Hareb Al Otaiba is essentially a trading organization involved in franchises and distribution of various brands and for different product categories. For highly discerning clients whose hallmark is exclusivity, we are proud to introduce ourselves as the official agents, business partners and product dealers of premium brands. At MHAO conducting business with the highest degree of ethical integrity is the job of every employee.

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