Job description / Role
• Employs an eye for clean and useful design and UI skills to transform the business requirements of end-users into an attractive and functional User Experience.
• Partners in the stakeholders’ interviews to recommend innovative solutions for the product direction, visuals and experience to meet users’ expectations.
• Collaborates with the line managers to translate the business needs into UI interfaces that reflect the identity of the product and meet users’ expectations.
• Works closely with the product manager to decide on the useful features of the product and create prototypes based on design principles, data and reports produced by UX Research Team.
• Develops low - high-fidelity wireframes, storyboards, user flows, screen flows, sitemaps, and UI artefacts.
• Executes concepts and ideas that bring across simplicity, elegance, and user friendliness in the form of complex design components whilst presenting a satisfactory user experience.
• Executes visual designs ensuring the outcome is in line with the agreed concept, commercial objectives and market trends.
• Ensures user cantered KPI’s are validated during user testing.
• Presents and defends design principles and key milestone deliverables to peers and executive level stakeholders.
• Stays abreast with market trends and new technologies in the domain, researches and conducts comparative analysis with competitors to implement Leann UX and Agile and recommend best practices and new methodologies.
• Produces, promotes design guidelines, best practices and sets standards in the specified scope, educates, evangelizes and advises others on designing UI.
• Provides necessary training and ensures certification in UX.
• Collaborates with teams in significant technical discussions and open debates to source for best solutions and practices, improve workflow and continuously develop the design systems in place.
• Performs any other additional duties as directed by the line manager.
• Bachelor’s degree in IT Engineering/Computer Science/Information Technology.
• Training Related to HCI & Interaction Design,
• UX - Usability Certificates; UXPA certificate is an advantage
• Fluent in English Language.
• 5-8 years in UX design in B2B/B2C enterprise environment, preferably with Airlines.
• Hands on technical management, technical solution design, and architecture.
• Demonstrates exceptional UI/UX design skills with a strong portfolio.
• Excellent visual design skills with sensitivity to emotive, human-driven design principles.
• Very good understanding of commercial market trends and transforming them to design concepts.
About the Company
Air Arabia (PJSC), listed on the Dubai Financial Market, is the Middle East and North Africa's first and leading low-cost carrier flying to over 100 destinations across the world. Air Arabia was the first airline to introduce the low-cost carrier concept in the region and is on a mission to serve all Arab countries and beyond, constantly undergoing aggressive route expansion, taking advantage of its ideally located hubs in the United Arab Emirates, Morocco, Egypt and Jordan. Over the past thirteen years, Air Arabia, through continuous market research and customer feedback, provides a range of value added services to millions of passengers who chose to fly with Air Arabia's fleet of A320 aircraft. The airline commenced operations in October 2003 and achieved financial break-even from its very first year of services and has been profitable ever since.
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