VP of E-Commerce, Digital, and CRM

Right Calibre Executive Search


Ref: RP409-39

Job description / Role

Employment: Full Time

- This position will lead global digital commerce, CRM and innovation strategies for Global Retail & Fashion Brands.
- The role is responsible for leading the development, growth and optimization of total digital commerce, CRM and loyalty.
- It will lead the strategic implementation of the digital consumer experience working in partnership with senior management.

Primary Duties & Responsibilities:

- Responsible for the strategy and roll out of global digital roadmaps and campaigns with appropriate content packages for all markets and regions.
- Create a global e-retailer 3-year business plan and strategy/innovation roadmap.
- Provide strategic support and help grow sales and profit performance of local market brand.com and total digital commerce businesses.
- Responsible for creating and maintaining a new market launch package including business case template, resource guidelines, site assets and KPI’s.
- Supports the flagship site with oversight of web design, UI/UX and associated e-commerce technologies.
- Oversee strategy, business case, budget, selection and development of new global innovations and roadmaps: app development, mobile first experiences.
- Scout incremental opportunities via new channels (i.e. Pure Players, Social Commerce, Cross Border, E-Retail, etc.) and build business cases and ROI models.
- Partner with sales, marketing, and planning to develop exclusive e-com programs, across product, service and other relevant categories.
- Lead incubator model for the implementation of multiple new digital innovative strategies to test and pilot.
- Lead strategic development and roll out of a global loyalty program.
- Responsible for establishing CRM goals and strategies for local markets.
- Responsible for delivering global digital toolkits that include web and CRM activations for product launches and major global campaigns.
- Manage digital design and production team creating best in class and on brand digital experiences, assets and guidelines.
- Business Oversight Improve P&L of current markets, put growth strategies in place based on trends/roadmaps, etc.
- Establish consistent market reporting for CRM and digital commerce (sales and forecasting).
- Establish investment levels for site, activations, CRM, innovation.
- Assess market readiness for digital commerce launch or expansion.
- Identify new business opportunities and build business cases.
- Manage digital budget that supports innovations, pilots/test and market support for CRM/loyalty.


- 10+ years digital marketing experience, expertise in digital trends and innovations 8+ years' of eCommerce experience, full P&L management 5+ years' experience working at the company executive level Innovative, has a disruptive mindset, constantly look forward Entrepreneurial, autonomous Proven influencing and collaboration skills Management experience, talent development experience.

About the Company

Right Calibre Executive Search is your partner in recruitment. We firmly believe that Human Resources is the most important and everlasting asset for any organization. We are a young, vibrant and fast growing company with a Head Quarter in UAE. With the number of years in recruitment we have developed a strong network of top professionals. We provide comprehensive search services for clients and candidates on a regional /local and International level for leading organizations across all industries. At Right Calibre Executive Search, we build partnerships with Clients and Candidates based on Trust, Passion, Innovation and Excellence. Our success is our people and our mission is delivering excellence to individuals, businesses and companies.

Right Calibre is an agency that understands that great employees are the key to business success. We pride ourselves on sourcing high calibre permanent staff in every industry and being the best recruitment agency in the area. Our dedicated consultants have a wealth of experience in recruitment for most industries and are able to source the right candidate for your business, from entry-level to upper management. Right Calibre Executive Search has fast become the agency of choice for employers and employees seeking only the best.

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Vice President salaries in UAE

Average monthly compensation
AED 49,000

Breakdown available for industries, cities and years of experience