Advanced Techniques of SEO

SEO professionals are passionate about progressing their skillset to adapt to the rapidly changing Google environment. They also understand how an organisation works across its various functions.This course is specifically focused on advanced SEO techniques and what to consider when optimising for maximum search visibility. From key phrase research and query audits to content strategy page mark-up site architecture and red flag techniques the course will cover all the essential areas of SEO. Delegates will be provided with a structured process to improve SEO performance and consequently increase their value to the organization.

All those involved with SEO marketing digital marketing. The course will also be suitable to Marketing managers who want to gain a better understanding of the topic.

CPD

SEO - Technical Workout. Crawling Indexing & the Algorithm. Google Algorithm. Updates Indexation. Issues Mobile Issues & International Indexation. Technical Site Issues and overcoming them Google. JS and AJAX Technical Diagnostics tools. SEO Internal deep linking. Sending Juice link to lower ranked pages. Advanced Keyword Research. Using Google Adwords Tool with other referred. Tools Technical Keyword. Analysis 3D Data Mapping Linking Adwords to Google Search Console and Analytics. Information retrieval Query-type classification. Linking Root domains. Creating SEO optimize landing page. Information Architecture. Site Authority. TrustFlow MOZ Domain. Authority with SERP. Using Keyword Research in Information Architecture. Understanding Site Structure. Using Site Structure as an SEO tool. Identifying Natural Link Structures. Advanced On Page SEO. Information Retrieval Query Type Analysis On-Page Elements. Content Keyword Myths & Truths Introduction to Content strategy. Optimizing content for RankBrain Schema Schema. How is Schema Useful to Your SEO? Implementing Schema. Red Flag Techniques. Overview on red flags. How they can penalise you.

London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.

London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.