Effective Planning of Media Campaigns

United Kingdom
Dates flexible
Course Type
Professional Training Course
Yes (Details)
Course Fee

Course Overview

Sustained media campaigns can help drive strategic organizational change build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation. This powerful program takes a problem solving approach to the design of media campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design plan cost deliver and evaluate campaigns using the full range of media and channels. Case study examples in print and video will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the program.



This includes training folders course material, coffee breaks and Certificates.

Who should take this course

This program has been designed for media practitioners/professionals and for senior professionals elsewhere in the organisation who want to use PR/communications tools to best effect in meeting business objectives. Communicating effectively with key stakeholders is vital to the delivery of business goals. This program demonstrates how media can be a key element of business strategy through coherent and focused campaigns.



Course content

Day 1 - Effective Media Campaigns:

Welcome and introduction. Media campaigns their use and their risks. Case study examples what works and what does not. Practical example tackling a business challenge. An introduction to evaluation.

Day 2 - A Problem-Solving Approach to Campaigns:

Business strategy and problem identification. Problem solving methods choosing the right one. Problem analysis desk research stakeholder analysis PEST and SWOT. Setting measurable objectives. Force field analysis and risk identification.

Day 3 - Planning and Costing Campaigns:

Identifying the stages of the campaign and decision points. Preparing an effective schedule critical path analysis. Costing the plan and preparing a budget. Practice case-studies. Coordinating campaign elements across stakeholder groups.

Day 4 - Channels Delivery and Evaluation:

From strategy to tactics. Principles of evaluation. Research tools and methods. Channel effectiveness and use of media. Using influencer strategies to multiply effectiveness.

Day 5 - Putting it all together - Effective Delivery in Your Organisation:

A risk-management approach. Dealing with contingencies. Winning support - selling ideas to others in the business. Ensuring that results are seen and credited. Personal action planning.

About Course Provider

London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.

London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.

How to enroll?

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