MA Design for Art Direction at London College of Communication gives visual communicators and designers the practical, critical and conceptual skills to develop their potential in the field of art direction.
Reasons to apply:
- You are interested and inspired by the opportunity to improve your practice, the kind of work that you make and deepen your understanding of the roles that you can pursue in industry.
- You'll work across disciplines and bring your own ideas to the delivery of visual communications for the industries by which you are inspired.
- You'll take on and examine the role of the art director, developing and realising ideas through a combination of collaborative and individual work.
- You'll reflect on the role of the creative studio and creative partnerships in shaping public imagination, exploring different types of communications such as activism and intervention.
Who should take this course
MA Design for Art Direction takes a holistic approach to the creative industries. Through its multi-displinary nature, the course encourages the discovery of the potential to work across sectors in order to produce campaigns that educate and innovate for commercial, cultural and non-profit sectors. Across five units, you'll consider the politics and ownership of the different means of communication, alongside the role of publishing platforms, examining how these allow for creative work to engage with users in flexible ways. You'll develop cross-disciplinary research projects, through the intersections of art, design, science and technology, and learn to present these ideas in educational and engaging ways. Reflecting on the role of the creative studio as a powerful instrument for broadening the public imagination, you'll learn to communicate the cultural, social and political moment through the sophisticated aesthetics of visual communication.
What can you expect?
Lectures and workshops in production, treatments, pitching will help you to better define your practice and the type of tools you can use. This includes learning how to develop and write treatments and proposals, how to respond to briefs and how to structure your work and communicate the results that you want. The course will also equip you with practical skills, insight and understanding to communicate with and get the best from collaborators and other creative practitioners.
Fees & Funding:
Home / EU fee
About Course Provider
University of the Arts London (UAL) is Europe’s largest specialist art and design university. Its unique creative community is made up of six renowned Colleges, each with its own world-class reputation: Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts.
UAL is the world’s sixth best University for Art and Design in the QS World University Rankings 2018. Offering an extensive range of courses in art, design, fashion, communication and performing arts, UAL is the main talent pipeline to the UK’s creative industries.
Home to a diverse community of over 18,000 students from 129 countries, UAL has a track record for launching and furthering careers. Our graduates can be found in every part and at every level of the creative and cultural sectors, from heads of global business to self-employed practitioners, and on shortlists for awards ranging from the Turner Prize to the Oscars.
Building on UAL’s association with some of the most original thinkers in the arts, students and staff are inspired to challenge convention, generate new ideas and nurture talent. Home to award-winning staff and students for more than a century, UAL’s Colleges are at the forefront of learning, creativity and practice in their specialist subjects. This close-knit College structure offers opportunities for learning and enquiry for people at all stages of their creative development.
How to enroll?
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